Fujifilm forms strategic partnership with Impresa to support wide format sales in Italian market

Impresa takes on commercial distribution responsibilities for the Acuity Prime wide format press

Fujifilm today announces that it has formed a new strategic partnership with Padova-based print dealership Impresa.

The company installed an Acuity Prime in its showroom in March and showcased the machine at an Open House event in April. Impresa also plans to host similar events later this year.

The Acuity Prime, launched in mid-2021, has a maximum print speed of 150sqm/hr and a printable area of 2.54 x 1.27 metres. It can print on media up to a thickness of 51mm and is available in CMYK format with white, additional clear and jettable primer options. It also features a high quality LED curing system which is air-cooled, meaning there is no requirement for an expensive water-cooling system.

Kevin Jenner, European Marketing Manager, Fujifilm Wide Format Inkjet System, comments: “The Acuity Prime was well received in the market when it was launched in mid-2021. We are thrilled to be taking steps to boost its presence in Italy, and look forward to being the partner of choice for printing and graphics businesses in the country.”

Andrea Vittorio Celeghin, president and CEO, Impresa, adds: “We are very excited about our partnership with Fujifilm. The award-winning Acuity Prime is a great machine and we look forward to demonstrating it at our events later this year.”