Social media, and LinkedIn in particular, is a critical channel for businesses to engage with customers and prospects, share positive company news and win new business. Too often treated as an afterthought with little or no planning or resource put into it, a well-planned, strategic social media programme complements wider promotional activity and delivers real results.
AD Communications runs an annual social media schedule for Brett Martin’s plastic sheet products, delivering consistent year-on-year growth in follower numbers, engagements and website visits. The programme is carefully planned alongside the Brett Martin marketing team to highlight key products and boost their visibility – as well as communicating broader messages about sustainability initiatives and corporate values.
This ongoing social media programme is supplemented by highly targeted paid LinkedIn campaigns to reach new markets.
AD Communications’ expertise extends beyond innovative ideas and great writing skills for social. They also keep us up to date with developments within the social media platforms.
Gillian Fraser, Brand Manager, Brett Martin
