09-10-2013

I’m an animal, I’m an animal, what animal am I?

Author: Shireen Shurmer

“If AD Communications were an animal, which one would it be?” It’s a classic interview poser, but I admit to being slightly thrown when asked this question in a meeting with a prospective client.

Author: Shireen Shurmer

Author: Shireen Shurmer

AttributionSome rights reserved by ross_hawkes

“If AD Communications were an animal, which one would it be?” It’s a classic interview poser, but I admit to being slightly thrown when asked this question in a meeting with a prospective client.

Of course, I’ve spent a lot of time thinking about our strengths and characteristics as a business, as a team, and as individuals. But I’ve never ‘thought animal’.  So, what are we?

My conclusion is that AD is a DOLPHIN.

How so?

As a team of comms professionals, it goes without saying that we love to communicate. Hopefully talking, looking and listening in equal measure. 

With our roots in PR, relationships matter to us – with our clients, with the media partners we work with, with the business-to-business communities we’re part of, and with each other.

We like to think we’re approachable, sociable, friendly, and fun to be around.

We’re innately curious, keen to know how things work and what makes people tick.

Always focused on our clients’ goals – and our own – we have a clear sense of direction, but we’re agile enough to adapt to changing conditions. And we’re always up for playing a little along the way.

Intelligence and intuition are integral to our role as strategic communications consultants.

We’re problem solvers, thinking carefully about the right solutions for our clients’ specific challenges, drawing on the varied skills and experience of many different members of our team.

We support each other, and our clients – loyalty and reliability are our watchwords.

We’ll jump through hoops if we need to, and we’re always keen to try a new trick or two.

We’re calm and supportive in a crisis, but we’re ready to kick ass when the situation demands it.

We’ll steer a straight and efficient path to get our clients where they want to be as quickly as possible, but we’ll take a big leap when the time is right.

Now I’m off to hone my triple somersault…