We’re now mid-way through January 2015, and Christmas already seems like a distant booze and cheese-sodden memory. Well, at least in the eyes of this author. However before we completely close the book on last year, we thought it pertinent – as AD Communication’s first blog of the year – to reflect on a few takeaways from our blog’s performance last year. To paraphrase science fiction writer, Robert Heinlein, “a B2B communications agency who ignores its blog history has no past — and no future.” Or something like that.
Our most read blog last year was a piece created to mark AD Communications’ 30 year anniversary. Written, fittingly you may say, by one of our founders, Richard Allen, the blog provides great insight into both the changing PR communications landscape and the evolving Graphic Arts industry over the last three decades.
In the blog, Richard speaks of ‘embracing the full spectrum of old school and new school media channels.’ Our blog analytics show that this is a point of view that clearly resonates with our followers. There seems to be a real thirst to learn more about the key trends, issues and developments that are driving the graphic arts industry.
Just as print-centric blogs such as Caroline’s blog on gender contamination in packaging, Shireen’s piece on outdoor advertising in ‘urban spaces’ and Isa’s overview of a flourishing digital textile printing industry proved very popular, so did ‘new media’ topics such as Google Authorship and YouTube.
However, despite the advancement of technology driving the communications industry and the way in which we interact with the world, Alexa’s well-received blog on the dying art of human interaction reiterated that it is all redundant if we forget that ‘people do business with people.”
We’d like to thank you all for your ongoing support of our blog, and will keep posting content throughout 2015 that informs and entertains. If you would like to speak to us about the role a blog platform could play in your B2B marketing communications, please speak to our Content Development Director, Kerry Rice.