An expert in large format signage production and outdoor advertising, We R.SIGNS employs over 500 members of staff and is one of the largest companies servicing the outdoor and indoor print markets in Russia.

In order to continue developing its product portfolio, which includes banners, posters and billboards, We R.SIGNS has invested in Fujifilm’s ground-breaking superwide printer, the Acuity Ultra. “The quality of the print work produced on the Acuity Ultra was one of the main reasons for our decision to invest,” says Andrey Nikulin, Vice President at We R.SIGNS. “It fits in perfectly with our large format and outdoor advertising product offering, and its versatility is key to us providing our customers with a variety of high quality printed work.

“The Acuity Ultra will also be an essential part of our presence at exhibitions, as it will allow us to demonstrate to potential customers the high standard of print work that we can achieve.”

Nikulin explains how the company’s positive relationship with Fujifilm was also a decisive factor: “We have used Fujifilm products in the past, including Onset and Uvistar platforms, which have helped us to enter new markets. The company’s expert sales and technical teams have always been a pleasure to work with too.”

Nils Gottfried, Wide Format Inkjet Product Manager, Fujifilm Graphic Systems EMEA, says: “We’re delighted to see the Acuity Ultra continuing to make a significant impact in the superwide format graphics sector. With eleven international sales confirmed since its launch last year, it is clear that the Acuity Ultra’s capabilities are being recognised and we’re determined to continue pushing its outstanding quality into the market.”