Author: Joanna Muggeridge
Have you thought about implementing Google + into your marketing and social media activity? If you haven’t, then you really should. Google + is more than just a social platform, it’s an online identification system, and being owned by Google it naturally has some ‘Klout’ when it comes to helping your visibility on that search engine behemoth. In fact, one of the key reasons for a B2B brand to be present is just that – by linking posts with trusted Authors or ‘spokespeople’ then your – and their – search visibility automatically goes up. Yes, this might sound like blackmail, to get you to join the Google + ranks, but it does have its advantages:
By posting interesting content you can attract +1’s and shares, a bit like ‘Likes’ and retweets… (as it ‘borrows’ some of its assets from other platforms), but you get to filter who the content is seen by, thanks to the implementation of ‘Circles’ which you will have set up in the first place. Using the platform more fully, you can get into Hangouts and Communities, which is where the real benefit for brands lies. Hangouts are a free way to host the likes of webinars or product demos, with up to 10 speakers at any one time, and the final cut has an afterlife too as it resides on your You Tube channel for further viewing (did I mention You Tube is also owned by Google and these all link together..it’s a giant SEO puzzle!). Communities give you the option to create or moderate a space where you can discuss the ins and outs of your particular area of expertise with likeminded people, engaging and sharing information.
All of these features combined are another effective way of establishing authority, as well as increasing your profile and also growing your audience, forming relationships with customers and prospects – not to mention allowing your key spokespeople more of a profile. So, don’t hesitate any longer, if this all sounds good to you then get in touch with us and we’ll show you how to get started.