Tag: Packaging

Daniel discusses how concern over the coronavirus highlights the advantages of plastic that were with us all along

Tom explores the impact that plain packaging could have on the sales of products like confectionery and alcohol. Would it really reduce consumption?

Unboxing videos demonstrate how consumers value packaging. But what type of packaging creates the best user experience and which brands are getting it right?

A landmark year awaits and today marks the launch of AD2020 – a campaign centred on influential B2B storytelling. Find out how we can ‘Bring your stories to life’.

Today (12th August 2019) is International Youth Day. To mark the occasion we spoke to our two youngest members Sirah and Imogen about their journey into communications.

As digital innovations continue to disrupt industries across the board, we travelled to ITMA to witness first-hand the impact it’s having on the world of textiles.

With one year to go until drupa 2020, we reflect on the seismic changes in print technology over the last 25 years and get ready to embrace the future.

Preventing food waste once topped consumer agenda. Here we explore the impact of ‘fixing’ the plastic problem on a, seemingly, diregarded topic.  

If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.

For a grown man in his early thirties, I’ve had toys on my mind a lot recently. Sure, I have a three year old son who can’t get enough of the plastic things and yes, a beloved retail chain from my childhood recently did go into administration, but that’s not what’s causing my mind to wander towards Funko bobbleheads and Paw Patrol action figures. No, I am trying to wrap my head around what must be the most mind-boggling YouTube sensation in years: unboxing.

Author: Daniel Porter

What lies in store for the packaging industry in 2018? This is not an exhaustive list, but here are a few things we think you’ll be seeing more and more of as the year progresses:

Author: Elinor Martin

Christmas is just around the corner and with that comes the excitement and anticipation of what presents will be waiting under the Christmas tree on Monday 25^th December. But when you’ve torn off the wrapping paper, what will the packaging underneath be like, and what does that packaging say about the brand?