Tag: Packaging

27-04-2026

UNPACKING INTERPACK 2026

With interpack 2026 nearly upon us, what topics and trends will be dominating the conversation in the seminar spaces, booths and corridors of the exhibition this year? Daniel Porter gives his take.

31-10-2024

UK PACKAGING AWARDS: A NIGHT OF GLITZ & INSIGHT

From industry innovations to memorable conversations, my first UK Packaging Awards was a night to remember. It wasn’t just about applauding award-winning designs but also connecting with clients and media, gaining insights, and appreciating the true art of packaging. And yes, I made sure to look dapper while doing it!

01-10-2024

INCLUSIVE PACKAGING: WHY WE NEED TO DO MORE

With summer seeming like a distant memory and autumn ‘event season’ upon us, Account Director Rachelle Harry shares her key takeaways from London Packaging Week. In this blog, she highlights the limitations of current packaging and why we’re set to see a shift in the future to make packaging more inclusive for all.

27-02-2020

WILL PLAIN PACKAGING DETER CONSUMERS?

Tom explores the impact that plain packaging could have on the sales of products like confectionery and alcohol. Would it really reduce consumption?

11-12-2019

UNBOXING BRANDS’ POTENTIAL

Unboxing videos demonstrate how consumers value packaging. But what type of packaging creates the best user experience and which brands are getting it right?

19-09-2019

BRINGING B2B STORIES TO LIFE

A landmark year awaits and today marks the launch of AD2020 – a campaign centred on influential B2B storytelling. Find out how we can ‘Bring your stories to life’.

12-08-2019

B2B COMMS: ‘THE LEARNING NEVER STOPS’

Today (12th August 2019) is International Youth Day. To mark the occasion we spoke to our two youngest members Sirah and Imogen about their journey into communications.

02-07-2019

DIGITAL PRINT PROVES TO BE A HIT AT ITMA

As digital innovations continue to disrupt industries across the board, we travelled to ITMA to witness first-hand the impact it’s having on the world of textiles.

17-06-2019

DRUPA 2020:THE COUNTDOWN BEGINS!

With one year to go until drupa 2020, we reflect on the seismic changes in print technology over the last 25 years and get ready to embrace the future.

13-06-2018

Sponsorship is not the only marketing opportunity the World Cup offers

If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.

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