Category: drupa 2012

Author: Joanna Muggeridge

Drupa is nearly over, and what a two weeks it has been. Many of us from AD have been on site in Messe Duesseldorf for a large part of that time, supporting our clients or catching up with old and new friends alike for productive business meetings. Many a glass of wine (or G&T if you’re me!) has been drunk, and not a lot of sleep has been had, but all in all we’re all leaving the show with positive memories.

The doors are well and truly open on drupa 2012, and it’s here that we get to see the last few months’ rigorous preparations come to fruition. Hours spent debating and devising themes and messages, and developing content to match – they all feel worthwhile when you step onto the finished client stand and see the story brought to life.

By our rough calculations, Team AD Communications has chalked up well over 40 drupa exhibitions between us.

As the printiverse makes its final preparations for our industry’s mega-event – drupa 2012 – here are the 12 top drupa-truths we’ve learned over the years. Tweet us @adcomms if you have any to add to this list.

Author: AD Communications

As a relative newcomer to the world of print, I am amazed on a regular basis at how much it surrounds and impacts your day to day life. Much of what is around you is printed and we don’t really ever think about it. However, the scope for the future and opportunity of print is even more mind blowing

Author: Shireen Shurmer

Most drupa-goers will walk on past the Radschläger-Brunnen (Cartwheelers’ Fountain) in Düsseldorf’s Burgplatz without throwing it a second glance. What they are missing is a 700-year old symbol of the city. Legend has it that, after the Battle of Worringen in 1288, when Graf Adolf beat the forces of the Archbishop of Cologne and secured a town charter for Düsseldorf, the town’s children celebrated by turning cartwheels.

Author: Lucy O’Dea

The Royal Mail certainly picked a good time to announce the rise in its first and second class stamps! We’re now all too focused on the threat of a pending fuel crisis at the petrol pumps and the impact on our day to day lives of our cars running dry, to stop  and consider the impact of what is a considerable hike in the price of sending mail.  And yet this has serious implications not only for us as consumers, but how will this affect our own printing industry….?

Author: Kerry Rice

I’m one of those people who reads everything. When I first moved to the UK and started using public transport to commute to work in London, I was thrilled by the idea that I could read a book all the way to work. Even if the train was one of those dreadful sardine-tin numbers so common on the South West Trains line from Richmond to Waterloo, I’d settle for reading the panel advertisements in the train or casually reading a page of someone else’s book over their shoulder (yes, I’m one of those people I’m afraid). I’ll even read the back of a deodorant can if nothing else is to hand

Author: Helen Tolino

drupa 2012 is less than 50 days away, and over 1850 exhibitors are busy gearing up for one of the landmark events in the global printing calendar.

Author: Shireen Shurmer

In my global odyssey in search of eye-catching uses of cross media, I recently washed up in AQWA, the Aquarium of Western Australia.

Author: Joanna Muggeridge

Some of you may know that I was fortunate enough to have my honeymoon in Brazil at the end of last year. Wow, what an amazing country it is… my visit there made me realise a) how I have been missing out on South America all this time and b) just how much more we are likely to see and hear about Brazil in the next couple of years, as it is hosting some of the sporting calendar’s biggest events – the World Cup in 2014 and the Olympics in 2016.

Author: AD Communications

As a number of our account teams are in the midst of preparing for the upcoming trade exhibitions, I’m working through my own checklist to ensure nothing gets missed or overlooked while juggling these preparations with the rest of my everyday tasks. And, with the start of 2012 especially proving extra busy with a few key shows and other pre-exhibition events, including FESPA Digital, the drupa International Media Conference and drupa 2012 in the next few months to name just a few – having this checklist is proving more important than before.

Author: Patrick Anderson

Much like Marmite, reality TV shows and Scientology, Valentine’s Day divides opinion. Well, for the consumer anyway. Many of us enjoy the day that allows us to be even more romantically and fiscally foolish than normal. But there are always the hardnosed sceptics who, like my perennially single friend Pierce, denounce it as ‘just another gross manifestation of capitalism’ and that there are ‘364 other days in a year to show that you love someone’. Strong words. But largely irrelevant; the GCA’s (The Greeting Card Association) market research showed in 2011 that ‘the average spend [per card] on Valentine’s Day was £2.17 – the highest of all the categories tracked’. Supply and demand is the perfect match.