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Making your mark at major exhibitions

We know that face-to-face interaction and a chance to see products first-hand at exhibitions and events are key sales points for businesses.

However, there’s no doubt that it can be a challenge for smaller exhibitiors to achieve share of voice at major technology events. Even at niche events, you could easily be fighting for attention with several hundred other companies.

So, a proactive strategy and a well-constructed integrated communications plan is needed to help you maximise your visibility across all channels pre-, during- and post-event.

From our years of experience within the industry working on exhibitions for clients, we’ve compiled our five top tips to ensure your brand message is heard:
• Take all opportunities
• Share preview information early
• Nurture press relationships
• Develop charismatic spokespeople
• Think visual

Read about these in more detail by downloading your free guide here.

AD-Communications-Making-your-mark-at-major-exhibitions-FINAL

It can be challenging for small exhibitors to achieve share of voice at major technology events. This guide offers five tips to ensure that your brand message is heard.

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