Tag: marketing campaign

Frustrated by junk mail through the letterbox? Find out how Royal Mail is cutting through the doormat clutter with engaging direct mail.

The recent proposal by London mayor Sadiq Khan to remove advertisements for junk food from the Transport for London (TfL) network, in support of a wider movement to combat childhood obesity in the UK capital, points to the impact of OOH (out-of-home) advertising on our purchasing choices and its potential to influence our behaviour, for good or bad.