The Cause

Comms challenges are diverse and we approach each one in a strategic way…

Constructing Powerful Value Propositions

Telling a clear and compelling story to launch a new product or service can be a struggle. At AD we believe that powerful B2B campaigns start with knowing your audience and, as sector specialists, we ‘get’ your customers because we’ve been communicating with them for decades.

Read more about our approach to constructing powerful value propositions in this short document.

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What keeps me awake at night is juggling everything from our events, features, educational content, webinars, digital content, you name it! Doing all of that is a challenge.

Leighona Aris, Group Marketing Manager, FESPA

What’s Your Comms Headache?

We hear it all the time – marketing teams are stretched, budgets are static, and performance pressures show no mercy. Sales targets need to be met and, to do that, communications campaigns have to deliver.

So, whatever is standing in the way of your campaigns achieving the results you need, and whatever particular comms challenges are keeping you awake at night, we can provide fast-acting support to achieve quick results.

Perhaps you need help developing and refining propositions or joining the dots across multi-channel campaigns. Maybe you’re struggling to raise your brand profile in new market verticals, or uncertain how to go about simplifying complex concepts. Or it could be that you’re looking for advice on how to best use content to drive engagement, or on how to maximise ROI from event participation.

Whatever your challenge, we have the team, the skills and the industry knowledge to get to the heart of the problem and drive things forward.

If you’re looking for fast-acting support when the pressure is on, get in touch.

The first question we’ll ask is…

What’s your comms headache?

Just joining a call with AD helped lower my blood pressure. All the worries that I had in my current role, I just felt like with the help of AD they would lower my blood pressure and almost take the problems away for me.

Sara Carter, Senior Marketing Manager EMEA, Brightly

Click here to read about how we helped Brightly reach a wider audience using event content.

the Remedy

Find out how we help to resolve our clients’ headaches, in their words…
"It's not as simple as sending one message, one way"

Leighona Aris, Group Marketing Manager at FESPA, explains the challenges of complex audience engagement as both a global membership association and an exhibition organiser.

"We were all slightly nervous about engaging with the press"

Kevin Jenner, European Marketing Manager at Fujifilm Wide Format Inkjet Systems, explains how AD supported with the comms surrounding the launch of a new product range.

Click here to see more examples of our recent client work