Category: Ellie Bunce

09-12-2015

The force is strong with this Star Wars cross channel marketing campaign

Author: Michael Grass

Unless you’ve been living under a crash-landed Star Destroyer for the past 12 months, you may be aware there is a new Star Wars film coming out. But of course you know that. Ever since the teaser trailer debuted online over a year ago, it was obvious the film studios were not going to allow you to ignore the imminent release of Star Wars: The Force Awakens, the seventh chapter in the ridiculously lucrative saga.

02-12-2015

The bastion of the brave

Author: Paul Spiers

Last month, I attended the Dynamic Enterprise Summit and Round Tables in London hosted by London Loves Business. It was a pretty impressive line-up on the panel and speakers’ roster for the day including Pimlico Plumbers’ Charlie Mullins; Tim Weller, founder and CEO of Incisive Media and Simon Woodroffe, founder of Yo! Sushi and Yo! Hotels.

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