Image: 
Some rights reserved by alex_lee2001
I recently started working for a client that specialises in providing innovative products for label and window applications, which naturally raised my awareness to the different types of product in this market – much to the amusement of my friends, especially if I decide to inspect a clever piece of print on a night out!
All of a sudden, the cover on my iPhone isn’t just a piece of plastic – now I want to know how the touch screen stays so sensitive – even with the protective layer on! And this goes for every type of label, I mean everything: the labels stuck on the airplane wings or my car’s engine, the label on my computer box that says VOID when I start to peel it off, the tag in the jewellery shop that sets of the security alarm if I walk to close to the exit security. And that’s just labels…
Gone are the days when all you see walking down the high street is a row of window displays, while architects and designers have proved how effective and clever use of window films can be used in other environments. Granted, marketers have been using window films for years to differentiate themselves from the competition, but since working with this on a day to day basis it has become apparent that for most of us it only has a subconscious effect on how we react.
There’s a whole different world out there where clever people think out clever ways to create labels and decorate windows, and I applaud their creativity with some of it. So, next time you see me examining a label or clever window graphic, come and join me – if only to appreciate it for a second – before we move on with everyday life.