What We Do

Training & Coaching

Giving your spokespeople the skills to deliver your brand messages with confidence

Your brand messages may be polished and your story may be compelling, but if your spokespeople can’t articulate them confidently and consistently, your campaign will fall short and your reputation could be at risk.

No matter how strong your brand story is, it takes people to bring it to life.

Whether your spokespeople are taking part in media interviews, speaking on a conference stage, joining podcasts or webinars, or simply out meeting customers, they’re the voice of your brand. Every word they say matters.

At AD Communications, we work with spokespeople at all business levels – from the most senior executives, to product and subject matter experts – to help them present clearly, credibly while staying on-message.

Our coaching sessions are tailored to the experience and needs of your spokespeople. Some may have never had to present before. Others may be seasoned pros who just need a refresher, or help getting to grips with new corporate messaging. Either way, our approach is practical, collaborative and, importantly, a safe space to make mistakes and learn from them.

We combine our deep market knowledge with proven coaching techniques to ensure your team is fully prepared to represent your business in any setting.

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Ready to give your spokespeople the confidence to shine? Let's talk.

Our end-to-end Training & Coaching services include:

We prepare your experts for the spotlight

We prepare your experts for the spotlight

Media training

We offer one-to-one and group media training sessions both in-person and remotely. Our programmes are tailored to the needs of the individuals involved and can include live recording and playback for both on-camera and audio-only interviews as needed. We cover everything from key message delivery and strong soundbites to handling challenging questions. A session with us will build your spokespeople’s confidence and motivation to front your brand.

We make every stage feel comfortable

We make every stage feel comfortable

Presentation skills

For some, presenting at events, on webinars and even standing up in internal meetings can be a daunting prospect. We work with individuals and teams to develop structured presentations and learn to present them with authority. We help them to use body language effectively, adjust their tone of voice for the audience, and offer tips and tricks to land messages in the most compelling way.

We equip leaders for tough questions

We equip leaders for tough questions

Crisis communications coaching

Communicating effectively in a crisis is business-critical. We coach spokespeople to manage these situations calmly, deliver clear holding statements and handle rigorous questioning, maintaining their credibility and authority while under pressure.

We sharpen your narrative

We sharpen your narrative

Storytelling & messaging workshops

We work with clients to stress test their brand messages and build messaging frameworks that serve as a clear and strategic reference point for everyone across the business. We help to remove ambiguity, sharpen the focus, cut unnecessary complexity, align proof points to audience needs and ensure brand clarity, consistency and purpose when used across all communications channels.

Why choose AD Communications for
training & coaching?

We are experienced at building relationships at all levels and instilling trust quickly. This is important to create a safe and professional space for people to test their presenting and speaking skills. Getting things wrong is all part of becoming a confident and authoritative speaker, and feeling comfortable and supported is crucial.

Our team has prepared spokespeople across the international print, packaging, visual communications and B2B tech sectors for decades. We understand the industry context, the audiences and the channels your people will be engaging with, so our training is grounded in the real business environment.

We don’t believe in ‘off-the-shelf’ coaching. Every workshop is designed to meet your specific needs and built around your established messages, ensuring your team leaves with skills they can apply immediately.

Ready to give your spokespeople the confidence to shine? Let's talk.