Category: Personalised packaging

Author: Kerry Rice

Whether you love them or hate them, despite speculation about (and desire for) their demise, according to research by comScore, the number of European smartphone users who scanned QR codes using their devices grew by 96 per cent in the year to July 2012. Granted, that it is still only 14.1 per cent of the total smartphone audience across France, Germany, Italy, Spain and the UK, but it is nonetheless an impressive growth rate.

Author: Joanna Muggeridge

Have you thought about implementing Google + into your marketing and social media activity? If you haven’t, then you really should. Google + is more than just a social platform, it’s an online identification system, and being owned by Google it naturally has some ‘Klout’ when it comes to helping your visibility on that search engine behemoth. In fact, one of the key reasons for a B2B brand to be present is just that – by linking posts with trusted Authors or ‘spokespeople’ then your – and their – search visibility automatically goes up. Yes, this might sound like blackmail, to get you to join the Google + ranks, but it does have its advantages: