Tag: AD Communications

10-12-2014

How eCommerce is fast becoming the industry that stole Christmas

Author: Cerys Traylor

“Cerys, you’re such a Scrooge!” is a sentence I’ve heard often over the years. Friends, family all seem to think I suffer with a case of the “Bah Humbugs”, but I simply find the idea of Christmas arriving before the pumpkins and witches hats have been put away in October, ridiculous. And why must a certain soft-drink giant’s advert determine “Christmas is definitely, no really it is, here”?

03-12-2014

Wearing your heart on your wrist

Author: AD Communications

Apparently you can get wearables for pets. No, I’m not talking about tutus for dogs and raincoats for cats. I’m talking about wearable technology, a phenomenon set to cement itself in our daily lives (and perhaps our dogs’ lives too).

26-11-2014

What does content marketing mean for brand communications?

Author: Patrick Anderson

When people talk, listen completely. Most people never listen.”

Ernest Hemingway

The way a brand communicates with its target audience is more important than ever and is what, nowadays, increasingly underpins and influences a customer’s buying decision – especially online. In the B2B sector, according to a study by IDG Connect, 86% of IT buyers are already using social media in their purchasing decision process, while users who see tweets from B2B technology brands are more likely to visit their respective websites.

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