15-04-2015
It’s getting personal – the growth of personalisation
Author: Elinor Bunce
Recently I received a somewhat unconventional type of personalised gift in the form of printed marshmallows. Upon opening the present, I could see my face, and others, spread across these tasty looking sweet treats. While I was slightly alarmed about biting the heads of my friends, or seeing them melt away into my hot chocolate, it got me thinking about just how far the personalised printed gifts industry has grown.