Tag: B2B brands

With the festive season upon us, Ellie Martin looks at how retailers’ festive TV ads and campaigns are an example of successful integrated marketing campaigns.

As EPR comes into play in the UK and other countries, Rachelle Harry explores how it’s impacting packaging design, innovation and circularity, as well as what businesses need to do to stay compliant.

Amanda Galvez shares how smart, timely engagement with specialist media helps brands stand out and secure meaningful coverage at exhibitions.