Tag: brand identity

In this blog, Alexa discusses why design is so critical in B2B campaigns and shares the core criteria for engaging business buyers.

Author: Elinor Martin

Christmas is just around the corner and with that comes the excitement and anticipation of what presents will be waiting under the Christmas tree on Monday 25^th December. But when you’ve torn off the wrapping paper, what will the packaging underneath be like, and what does that packaging say about the brand?