Tag: customer experience

18-09-2020

WHEN IS YOUR BUYER’S MOMENT OF TRUTH?

Brands design complex journeys to move customers towards a buying decision but failure to spot the emotional trigger point for a purchase can leave prospects cold.

19-08-2019

GETTING PERSONAL IN HIGH-STREET STORES

Why aren’t brands viewing personalisation as an in-store opportunity? In this blog, we explore how brick and mortar stores can offer real-time customisation.

25-02-2019

This time it’s getting personal

Is personalisation making the gift-giving process a more enjoyable experience for all involved? In this blog we explore why personalised gifts have become so popular.

28-09-2018

When retail experience goes stale

Here we explore what happens when engaging branded communications draw you in but the associated customer experience disappointments.

 

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