Tag: FESPA

Author: Michael Grass

Had you been wandering down the Southbank on the sunny morning of May 16^th this year, you may have noticed a giant green figure looming over the assorted dinghies and tourist boats docked on the river Thames. And while the movie geek in me would’ve loved to see headlines announcing Godzilla’s arrival to our UK shores, it was actually a statue of the PG Tips monkey (him from the Johnny Vegas ads) made out of 110,486 plastic leaves. As it turns out, the chimp’s merry trip down the stream was a PR stunt that aimed to raise awareness of a then soon to be released ‘green paper’ report by PG tips which promoted its green tea project.

Author: Alexa Mills

It’s that time of year again when my inner ‘video nerd’ comes out to play and I studiously watch the Christmas ads released by the big retailers. Each year (without fail) the concepts get cleverer, the wider campaigns (beyond the TV ads) get more creative and the parodies get funnier.