Tag: personalisation

Josie shares insights from FESPA Global Print Expo 2023 – exploring what we can expect from the speciality print, signage and visual communications sectors in the coming years.

Why I’ve stayed loyal to one of my favourite brands

Today, standing out is the key brand challenge. Louise talks about changing consumer trends and their impact on marketing.

As businesses get ready for Labelexpo Europe, we ponder the crucial role that labels continue to play in packaging and the trends currently shaping the industry.

Why aren’t brands viewing personalisation as an in-store opportunity? In this blog, we explore how brick and mortar stores can offer real-time customisation.

Engaging on a more personal level will be key moving forward. This blog looks at why brands should understand more about customers to deliver better experiences.

Is personalisation making the gift-giving process a more enjoyable experience for all involved? In this blog we explore why personalised gifts have become so popular.