As summer draws to a close, Shireen sees the positives in a return to ‘business normal’, with some welcome adjustments.
First interactions are about forming a positive connection and establishing trust. In this blog, Shireen explains why non-verbal communication is essential to building relationships.
Sirah explores how in a world of digital overload, direct mail is proving an effective marketing tool for cutting through with customers.
In the absence of face-to-face interaction, businesses need to think creatively about how they can engage customers in different ways
With events postponed due to COVID-19, digitally produced events are on the rise – but are they an adequate long-term solution?
Virtual communication may be the new norm, but just how does it compare to in-person interaction? Here, Shireen explores some of its shortcomings.
Good communication and collaboration is vital for business success and this is something we reflect on after a period of practical upheaval for Team AD.