Tag: unboxing

Unboxing videos demonstrate how consumers value packaging. But what type of packaging creates the best user experience and which brands are getting it right?

For a grown man in his early thirties, I’ve had toys on my mind a lot recently. Sure, I have a three year old son who can’t get enough of the plastic things and yes, a beloved retail chain from my childhood recently did go into administration, but that’s not what’s causing my mind to wander towards Funko bobbleheads and Paw Patrol action figures. No, I am trying to wrap my head around what must be the most mind-boggling YouTube sensation in years: unboxing.