Tag: B2B Marketing

Helen looks back over a year of dramatic change that has also been a positive opportunity to think creatively about how businesses engage with customers and prospects.

Alexa discusses how and why brands should take a more thoughtful approach to customer marketing, especially in challenging times.

In this blog Helen looks at the importance of prioritising the cultivation of meaningful business connections over selling during the COVID-19 crisis.

Market research reports can be time consuming to read in detail so sit back, hit play and let Alexa distil the key 2019 B2B video marketing stats for you.

Exhibitions and events are a big deal for B2B businesses and here Alexa discusses why video should feature highly on the pre-event planning priority list.

With so much B2B communication taking place on digital channels, let’s not forget the unique value of face-to-face conversations in building business relationships.