26-04-2021
THE WORST OWN GOAL EVER SCORED?
Tom analyses the communications strategy surrounding the European Super League announcement, and how its poor planning led to disastrous consequences
26-04-2021
Tom analyses the communications strategy surrounding the European Super League announcement, and how its poor planning led to disastrous consequences
18-09-2020
Brands design complex journeys to move customers towards a buying decision but failure to spot the emotional trigger point for a purchase can leave prospects cold.