Tag: communications plan

26-04-2021

THE WORST OWN GOAL EVER SCORED?

Tom analyses the communications strategy surrounding the European Super League announcement, and how its poor planning led to disastrous consequences

18-09-2020

WHEN IS YOUR BUYER’S MOMENT OF TRUTH?

Brands design complex journeys to move customers towards a buying decision but failure to spot the emotional trigger point for a purchase can leave prospects cold.

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