Over many years working as a B2B editor, I was sent hundreds of press releases and, unfortunately, many of them were written very badly. A poorly written release is unlikely to published, so it’s a missed opportunity to reach the target audience – as well as a waste of time and resources. What were common […]
For blogs to be worth the effort, they need to be supported by an integrated marketing plan of action. In this blog, Sarah looks at ways to make your blogging efforts pay off and actively stimulate engagement with your target audience.
There are many ways to tell B2B brand stories. A customer magazine is one of the better ones.