In this blog, Josie looks at which Christmas adverts have best captured the current mood and values in society, and considers how the British approach to Christmas compares to themes and traditions in her native Germany.
Sirah explores how in a world of digital overload, direct mail is proving an effective marketing tool for cutting through with customers.
Today, standing out is the key brand challenge. Louise talks about changing consumer trends and their impact on marketing.
Engaging on a more personal level will be key moving forward. This blog looks at why brands should understand more about customers to deliver better experiences.