Tag: press releases

25-04-2022

LOOKING AT YOUR COMMS FROM THE OUTSIDE-IN

Over many years working as a B2B editor, I was sent hundreds of press releases and, unfortunately, many of them were written very badly. A poorly written release is unlikely to published, so it’s a missed opportunity to reach the target audience – as well as a waste of time and resources. What were common […]

PRESS RELEASE SUMMARY

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