Tag: press releases

A journalist may spend only seconds deciding whether a press release is worth their attention. In this blog, we share practical advice on how to write press releases that get read, get covered and get results.

Over many years working as a B2B editor, I was sent hundreds of press releases and, unfortunately, many of them were written very badly. A poorly written release is unlikely to published, so it’s a missed opportunity to reach the target audience – as well as a waste of time and resources. What were common […]