In this blog, Josie looks at which Christmas adverts have best captured the current mood and values in society, and considers how the British approach to Christmas compares to themes and traditions in her native Germany.
Why aren’t brands viewing personalisation as an in-store opportunity? In this blog, we explore how brick and mortar stores can offer real-time customisation.
Here we explore what happens when engaging branded communications draw you in but the associated customer experience disappointments.
The future of retail is certainly hot news at the moment, a constant stream of negative stories about retail brands collapsing or struggling in the face of the rising trend to online shopping, compounded by their failure to reinvent the shopper experience.
Author: Imogen Woods
It’s official – Thursday, 14th December was the busiest day of the year for Royal Mail according to the BBC, with 10 million letters and parcels to sort through across the country. And I can say that I am partially responsible for the added workload.