Tag: marketing strategy

The buzz of live events is finally back and it’s a great feeling to be in front of industry colleagues and prospects once again. Here, Shireen discusses the secret ingredient of live events that just can’t be matched by digital alternatives.

Over many years working as a B2B editor, I was sent hundreds of press releases and, unfortunately, many of them were written very badly. A poorly written release is unlikely to published, so it’s a missed opportunity to reach the target audience – as well as a waste of time and resources. What were common […]

For blogs to be worth the effort, they need to be supported by an integrated marketing plan of action. In this blog, Sarah looks at ways to make your blogging efforts pay off and actively stimulate engagement with your target audience.

In our latest blog, Tom looks at how Covid’s impact on marketing strategies in the last 2 years may well help to produce more rounded B2B campaigns in the year ahead.

Brands design complex journeys to move customers towards a buying decision but failure to spot the emotional trigger point for a purchase can leave prospects cold.

Understanding your customers’ needs is the first step to successful marketing. Greg explores this further with real life examples of what happens when brands don’t listen to market insight.

Exhibitions and events are a big deal for B2B businesses and here Alexa discusses why video should feature highly on the pre-event planning priority list.

Different industries have their own terms, abbreviations and acronyms. These may well make perfect sense to those within those industries, but can confuse and baffle those without.