Alexa looks at the importance of having Plan B ready to execute as she recounts a recent video shoot that was up skittled at the eleventh hour by COVID-19 self-isolation.
In this blog, Alexa discusses why design is so critical in B2B campaigns and shares the core criteria for engaging business buyers.
In the absence of face-to-face interaction, businesses need to think creatively about how they can engage customers in different ways
In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.
Today, standing out is the key brand challenge. Louise talks about changing consumer trends and their impact on marketing.