Tag: visual content

13-10-2021

PLAN B: DIRECTING A VIDEO SHOOT REMOTELY

Alexa looks at the importance of having Plan B ready to execute as she recounts a recent video shoot that was up skittled at the eleventh hour by COVID-19 self-isolation.

25-02-2021

RETHINKING THE SALES TOOLBOX

In the absence of face-to-face interaction, businesses need to think creatively about how they can engage customers in different ways

28-04-2020

DON’T MAKE CUSTOMERS DO THE WORK!

In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.

15-10-2019

GIVING MARKETING A SHAKE UP

Today, standing out is the key brand challenge. Louise talks about changing consumer trends and their impact on marketing.

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