Category: Forum

Author: Jessica Sansom

Taking my first tentative steps into the AD Communications building on Monday morning, I have to admit I was more than a little apprehensive. Having come from the backdrop of quiet, rural North Devon, I really wasn’t sure what to expect from this bustling city firm and was afraid I’d be out of my depth as I entered blindly into the world of B2B PR and marketing communications; but I needn’t have worried.

Author: Alexa Mills

I have recently come to the conclusion that one of life’s necessities (obviously alongside eating and paying taxes etc) is to always carry a crib sheet! Otherwise you could easily get lost in the acronym-saturated world of abbreviation we have become so accustomed to.

Author: Shireen Shurmer

I was at a meeting recently with Print Power, the organisation that champions and provides proof of the effectiveness of print in the multichannel marketing mix.  Evidence of print’s role in the customer engagement cycle is so ubiquitous that it’s actually easy to overlook. On the half hour return train journey from London, I sat faced by a printed information panel placed by transport media-owner KBH On-Train Media, explaining how commuters should use the NFC (Near Field Communication), QR codes, and SMS services on their printed ‘train card’ advertisements. 

Author: Ellie Bunce

It’s been just over a year since I started working at AD and the majority of my time has been spent preparing for FESPA 2013, which took place last week.

Author: Kerry Rice

My favourite magazine is a customer magazine. Every month I wait eagerly for my copy of Taste to wing its way over from South Africa and drop into my post box. Come to think of it, my second favourite magazine is a customer magazine too – Waitrose Kitchen features arguably some of the best food writing in the UK.

Author: Michael Grass

Remember that scene in Minority Report, where Tom Cruise’s retinas are scanned as he walks into a shopping mall, before being greeted by a series of personalised holographic adverts? As it turns out, we may well find ourselves in Tom’s shoes sooner than expected. Well, almost…

Author: Joanna Muggeridge

Do the words Panda and Penguin mean anything to you, other than both being black and white cute animals?  In fact, they relate to two key 2012 updates to Google’s search algorithms, with one key alteration going by the name of Google Author Rank. 

Author: AD Communications

Last week I attended Clerkenwell Design Week, a three-day annual festival taking place in London, and gathering together the local, well-established, design community. One of the most famous events in the design industry calendar, CDW definitely lives up to its reputation. It wasn’t my first time at the show, and I couldn’t help but be fascinated by the stream of creativity and innovation that was present.

Author: Joanna Muggeridge

When I first started working on AD’s own social media strategy, it’s fair to say that at the time the B2B world – including those industries we operate in -was only taking baby steps in ‘social’. There was a lot of scepticism as to its benefits, and not a little confusion about the platform offerings.

Author: Shireen Shurmer

FESPA 2013 opens its doors in six weeks. When you’re taking part in any global business exhibition, the period immediately before the show is mission critical to getting the outcomes you want from exhibiting. 

Author: Shireen Shurmer

With budgets under pressure and everyone in pursuit of the holy grail of measurable return on investment, many B2B brand owners have consciously diverted spend away from trade media advertising in favour of other marketing activities. But, faced with the challenge of prioritising investment across an increasingly diverse set of channels, are B2B marcomms teams in danger of missing a trick by ignoring a proven route to market?

Airports are one of my recurrent destinations and I consider them an interesting location from a sociologic perspective. You see people from different walks of life and, if you are an attentive observer, their looks, attitude and behaviour speak volumes about them.