Category: Packaging


Pack it in – it’s what’s on the outside that counts

Author: Michael Grass

I have a theory. Not a revolutionary theory involving chaos or relativity I must admit, but one that’s controversial enough to turn some heads or at the very least raise a few eyebrows. So, here it goes: the appeal of an unfamiliar product lies not in its function, but in its packaging.


Postcards from the (cutting) edge

Author: Kerry Rice

I love receiving postcards. And I love sending them. But I very much resent buying them. They always seem to use poor quality photographs and layouts that were à la mode in the 1980s.


Captivating footage reveals the power of modern video capability

Author: Alexa Mills

I found it fascinating to learn that 40-50% of the footage shot for the BBC documentary that aired recently ‘Dolphins – Spy in the Pod’ was of activity that has never before been seen, let alone filmed. This got me thinking about how video capability has developed over the years.


Augmented Reality

Author: Cerys Traylor

Having worked at AD for a few months now, I’ve come across a lot of technology and jargon that I’ve never seen before. One of the most fascinating to me is the idea of augmented reality – in which the lines are blurred between what is real and what is computer generated and enhances what we see, hear, feel and smell.


Passion and care, the forgotten tools of the trade

I often feel surrounded by people who do their job without care. Rude waiters, laid back shop assistants, together with arrogant managers, can prompt me to blacklist a shop or a restaurant for the rest of my life. I can’t stand someone who executes his tasks without courtesy and interest.


“Would it really be that hard to make biodegradable labels for produce? I feel like my compost is 20% ‘Ripe Avocado’ stickers at this point…”

Author: AD Communications

Am I the only one who stands there for a good 5 minutes squeezing my avocado to determine whether it’s ripe? No? Just me? Too often has my kitchen knife doubled up as a saw as I’ve battled my way into this fruit. Cue the produce sticker. Short of saving my arm muscles a much needed workout with their ‘Ripe!’ shout out, these stickers benefit us in several ways. Not only do they save the cashier that inevitable sigh as they punch in a product code, they also inform the buyer whether what they’re buying is organic, non-organic or genetically modified. For those of us who are conscious about what we eat, these pesky little stickers are enormously important. Pesky because, like the infamous hair band, they always seem to turn up in strangest of places. And if it wasn’t annoying enough having to prise the sticker off your shoe, the place we least want to find it is in our compost heap.


Are you speaking your customers’ language?

Author: Fabien Jusnot

“I know all those words, but that sentence makes no sense to me.”
Matt Groening

If you’re running marketing campaigns that are targeted at customers in multiple geographies, the cost of professional translation can prompt some marketing managers to look for cheap alternatives, such as free online translation services.


Staying Alive

Author: Richard Allen

AD Communications’ founder Richard Allen reflects on thirty years in the business

Peering into the well of my memory I’m struck at how much has changed in my 30 years working alongside the print and packaging sectors.


The digitally printed home

Author: Ellie Bunce

Moving house is meant to be one of the most stressful times in life, which I have recently found out! However, once the stress of signing contracts, packing and unpacking boxes and moving furniture ends, the fun can begin.


My week at AD Communications

Author: Abigail Munroe

The first day of my work experience was certainly eventful. Having been let down by my SAT NAV, which was defiantly informing me that I had reached my destination despite the fact I was outside an Indian takeaway, I reverted to calling the reception to ask for directions.


Video didn’t kill the marketing star – it only made it better

Author: Michael Grass

In one of the chapters of his controversial biography, rock & roll legend Keith Richards felt the need to get something off his chest and voiced his suspicions about TV. “I’ve always found music and video to be an uneasy marriage,” he confessed in reference to the advent of MTV in the ‘80s. Funnily enough, you will find a few company owners who feel the same way about video and marketing today.


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