Category: Packaging

From QR-code-enabled traceability to AI-powered inspection and predictive maintenance, PPMA 2026 showcased how manufacturers are using data and automation to improve efficiency, compliance and visibility across the supply chain.

There were many topics and themes on the agenda at LOUPE Americas earlier this month. AD’s Daniel Porter was there and was struck by how RFID technology has become central to conversations about the future of the labels and packaging industry – in large part because of how they help brands and convertors to stay compliant with ever-changing legislation.

In 2026, sustainable isn’t something you say, it’s something you prove. New regulations are raising the bar for environmental claims, putting evidence, transparency and accountability front and centre. Here’s what B2B businesses need to know.

Having joined AD Communications four years ago, Senior Account Executive and Gen Zer Aimee Parsons discusses how businesses can attract the next generation to a career in print or packaging.

Is your packaging really sustainable? Can you prove it? Those are the questions businesses across Europe will need to answer when the ECGT Directive comes into force in September 2026. Rachelle Harry explains more…

Discover five trends shaping the packaging industry and what they mean for B2B marketing teams.

In 2016, we highlighted four trends that were impacting the printing industry. Ten years on, we look at what came true and what has emerged since.

Is digital direct-to-container printing finally ready for real production? Explore what’s changed, where it works best, and why brands and converters are taking a fresh look.

With interpack 2026 nearly upon us, what topics and trends will be dominating the conversation in the seminar spaces, booths and corridors of the exhibition this year? Daniel Porter gives his take.

As EPR comes into play in the UK and other countries, Rachelle Harry explores how it’s impacting packaging design, innovation and circularity, as well as what businesses need to do to stay compliant.

Unboxing videos demonstrate how consumers value packaging. But what type of packaging creates the best user experience and which brands are getting it right?

Author: Daniel Porter

What lies in store for the packaging industry in 2018? This is not an exhaustive list, but here are a few things we think you’ll be seeing more and more of as the year progresses: