23-10-2013
Expose more of your brand with Google+
Author: Joanna Muggeridge
Have you thought about implementing Google + into your marketing and social media activity? If you haven’t, then you really should. Google + is more than just a social platform, it’s an online identification system, and being owned by Google it naturally has some ‘Klout’ when it comes to helping your visibility on that search engine behemoth. In fact, one of the key reasons for a B2B brand to be present is just that – by linking posts with trusted Authors or ‘spokespeople’ then your – and their – search visibility automatically goes up. Yes, this might sound like blackmail, to get you to join the Google + ranks, but it does have its advantages: