Tag: B2B Marketing

Events don’t end when the stand comes down—they’re just getting started. The real value lies in how you extend conversations, engage wider stakeholders and turn initial interest into long-term pipeline.

This year’s FESPA exhibition highlighted a clear shift in the print sector, as businesses increasing diversify across packaging, textile and signage to drive growth. In this blog, Rachelle Harry reflects on the key trends from the exhibition.

With so much B2B communication taking place on digital channels, let’s not forget the unique value of face-to-face conversations in building productive and mutually beneficial media relationships.

LinkedIn is one of the most influential channels in B2B marketing and social media lead generation. In our latest blog we look at how you can increase your LinkedIn presence for maximum B2B marketing success.

A lot of communications briefs start in the wrong place. Tactics aren’t the answer if the problem hasn’t been clearly defined. In this blog we explore what makes a strong comms brief leading to more effective communications and better results.

Jogging past a little bit of print industry history every week got Daniel Porter thinking about just how much print has shaped the world we know today. And though print has long ceased to be the only method of mass communication, it continues to play a pivotal role.

With social media being used more than ever in daily life, Aimee delves deeper into the effects this has on the expectations of a B2B audience.

When it comes to B2B social media, standing out is one of the biggest challenges we all face. In this blog, Josie runs through her top four tips for running a successful B2B social media marketing campaign.

Jumping from studying to full-time work could be a shock to the system for any 18-year-old. AD’s Junior Comms Co-ordinator Aimee Parsons reveals her transition from revision and exams, to PR and Comms.

Webinars reach a global audience with maximum convenience and minimum cost. But in a crowded, digitally fatigued market, how do you get the best out of them?

In this blog, Alexa discusses why design is so critical in B2B campaigns and shares the core criteria for engaging business buyers.

In the absence of face-to-face interaction, businesses need to think creatively about how they can engage customers in different ways