Tag: B2B Marketing

25-07-2024

SOCIAL MEDIA EFFECTS ON A B2B AUDIENCE

With social media being used more than ever in daily life, Aimee delves deeper into the effects this has on the expectations of a B2B audience.

07-12-2023

VARIATION IS VITAL: ELEVATING B2B SOCIAL

When it comes to B2B social media, standing out is one of the biggest challenges we all face. In this blog, Josie runs through her top four tips for running a successful B2B social media marketing campaign.

19-10-2022

COMMENCING MY CAREER: FROM A-LEVELS TO AD

Jumping from studying to full-time work could be a shock to the system for any 18-year-old. AD’s Junior Comms Co-ordinator Aimee Parsons reveals her transition from revision and exams, to PR and Comms.

23-06-2021

CREATING WEBINARS OF VALUE

Webinars reach a global audience with maximum convenience and minimum cost. But in a crowded, digitally fatigued market, how do you get the best out of them?

25-02-2021

RETHINKING THE SALES TOOLBOX

In the absence of face-to-face interaction, businesses need to think creatively about how they can engage customers in different ways

17-12-2020

LESSONS LEARNED FROM AN UNEXPECTED YEAR

Helen looks back over a year of dramatic change that has also been a positive opportunity to think creatively about how businesses engage with customers and prospects.

12-05-2020

STOP TALKING AND START LISTENING

In this blog Helen looks at the importance of prioritising the cultivation of meaningful business connections over selling during the COVID-19 crisis.

30-10-2019

5 B2B VIDEO STATS YOU NEED TO KNOW

Market research reports can be time consuming to read in detail so sit back, hit play and let Alexa distil the key 2019 B2B video marketing stats for you.

16-07-2019

THE VALUE OF FACE-TO-FACE MEDIA RELATIONS

With so much B2B communication taking place on digital channels, let’s not forget the unique value of face-to-face conversations in building business relationships.

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