Tag: marketing

Jumping from studying to full-time work could be a shock to the system for any 18-year-old. AD’s Junior Comms Co-ordinator Aimee Parsons reveals her transition from revision and exams, to PR and Comms.

In this blog, Imogen discusses the importance of communication channels in raising awareness for a cause and key learnings from her experience.

Today, standing out is the key brand challenge. Louise talks about changing consumer trends and their impact on marketing.

Exhibitions and events are a big deal for B2B businesses and here Alexa discusses why video should feature highly on the pre-event planning priority list.

Author: Greg Mills

“Historically, privacy was almost implicit, because it was hard to find and gather information. But in the digital world, whether it’s digital cameras or satellites or just what you click on, we need to have more explicit rules – not just for governments but for private companies.”

Author: Paul Spiers

Today, we’re very pleased to be unveiling the next step in the ongoing evolution of AD Communications: our brand new website. The unveiling of the new site – still at www.adcomms.co.uk – is the first in a series of initiatives we intend to roll out over the coming months, all focused on making the industries we serve more aware of the depth and range of services we offer and how we work with clients to help make their brands the best they can be.

Author: Patrick Anderson

Last month marked the 50^th anniversary of the British road signage system. Unless you work in signage, visual communication or design – and/or happen to be a British road sign aficionado – you can be forgiven if this news passed you by.

Author: Joanna Muggeridge

Working at AD has become synonymous to me with visiting Düsseldorf every four years for a certain print show. But two weeks ago I was back at the Messe for a completely different type of event altogether: A+A, one of the largest Health & Safety exhibitions in Europe.

Author: Paul Spiers

As a proud New Zealander, last weekend was one of the biggest in this year’s calendar: the final of the Rugby World Cup 2015 in the UK. The contest in the final was immense, as the two best sides in international rugby battled it out for 80 minutes for supremacy in the last game in what was, in my view, one of the best World Cups ever held.

Author: Louise Lazell

Halloween excites me. Every year I look forward to carving a pumpkin and spending hours painstakingly attempting my best cat-pumpkin design. Unfortunately, they do not always have the realistic look I hope for. While there are some extremely talented artists who are able to carve 3D masterpieces by hand, alas I am not one of them.

Author: Cerys Traylor

With research showing that 63% of Facebook users gather news information via their feed, Facebook and Instagram has introduced a tool for journalists to collate stories, gauge public reaction and discover what’s trending.

Author: Michael Grass

Being a self-professed exhibition junkie, I was lucky enough to attend not one but two shows in September – Luxury Packaging London 2015 and Labelexpo Europe 2015. Given the close connection between the packaging and label markets, I thought I’d share some views and impressions on the two shows.