Tag: Personalised packaging


Lest we forget – remembering WW1 in print

Author: Ellie Bunce

On Monday 4 August 2014, people across the country turned out their lights at 10pm, leaving one single light or candle on, to pay their respects to our fallen heroes at the exact time when, 100 years ago Great Britain officially entered WW1.


What does latest evolution of LinkedIn’s publishing platform mean for your content marketing?

Author: Patrick Anderson

In February 2014, LinkedIn announced the latest stage of its evolution by revealing that it was extending its publishing platform to all of its 300 million+ users, pricking the ears of budding thought leaders and their communications agencies worldwide. Following on from the launch of its Influencer program in 2012, which enabled the likes of behemoths Richard Branson, Bill Gates, David Edelman (McKinsey & Company), Joe Pulizzi (Content Marketing Institute) et al to publish content directly on LinkedIn, users will soon be able to publish their own content directly on the platform and reach a wider LinkedIn community.


Get a (social) life!

Author: Kerry Rice

“Anyone who doesn’t love Twitter is an idiot. They’re being a ridiculous Luddite or taking a stance. Twitter is a way of filtering the news. You tailor your own timeline so who you follow reflects your interests.” So said TV history presenter and historian Dan Snow in an interview with The Guardian this summer.


The power of print… in the free city map

Author: AD Communications

Earlier this summer, a friend and I embarked on a mini tour of Europe. As a pair of self-proclaimed culture vultures (geeks), we’ve always enjoyed travelling around and seeing the wealth of history that Europe has to offer. As we ventured around the eight major cities on our itinerary (Cologne, Frankfurt, Munich, Ljubljana, Bratislava, Budapest, Krakow and Prague), print proved to be a vital part of our trip.


Man, Beware Woman

Author: AD Communications

Stepping into the shower at my brother’s recently, I was faced with a stark choice.  Use the MEN shower gel or face the prospect of crossing a marble floor soaking wet, as I went in search of GAL shower gel.


The honour of your presence is requested…

Author: Lucy Williams

A few weekends ago, I attended the Penn Street Beer Festival. Sipping on a cold drink while sitting on a blanket watching the cricket, I got talking to someone – one of those people who just LOVE to chat. They’re my favourite.


The need for geek

Author: Michael Grass

It’s been a busy year of exhibitions here at AD. Ipex, InPrint, FESPA, interpack… and last Sunday marked the closing day of a rather different kind of show I would also have happily attended were it not for a few minor issues, such as money and geography. I am of course talking about San Diego Comic Con ’14.


Decay or display?

Author: Shireen Shurmer

Out and about in our Great Metropolis this weekend, I was struck by the limited use we Brits make of free vertical ‘real estate’ for advertising, promotion or pure aesthetic purposes. Our major cities are full of blank spaces which, used creatively, could meaningfully enhance our grey, urban environment.


Where is advertising heading?

Author: Cerys Traylor

Since seeing so many new technologies when I visited FESPA Digital 2014 in May, there has been one that has really stood out in my mind. One exhibitor was displaying a new POS display, which can determine your gender (although it did think I was a man at first – awkward!), your approximate age (young adult – yay!), the duration you looked at the display as well as judging how interested your face appeared.


The Print Industry and the World Cup: the tale of finding Jorge Claros

Author: Patrick Anderson

“Show your face, Jorge Claros!” I hiss, as I feverishly tear open my umpteenth packet of stickers for Panini’s official World Cup 2014 album. Got. Got. Got. Got. GOT. Disappointment once again as that faceless Honduran midfielder player – that damned number 401 – continues to elude me and my friends, rendering our book incomplete once more. OH THE HUMANITY. And we’re not the only ones.


Life after University, first stop AD Communications

Author: Tom

As I arrived at AD Communications, it’s fair to say, my knowledge of the PR industry was limited, and I felt a bit out of my depth. After a brief chat with Liz, I was plunged into a meeting with Lucy O, who soon got me up to speed with what AD communications is all about. I had no idea that working for a PR company which deals primarily with the print industry, could be such an interesting and varied line of work. This view was emphasised further as I met with several other colleagues over the course of my time here, who discussed their diverse roles, and presented several exciting projects that they’d worked on during their time with AD.


Library Love

Author: AD Communications

I remember receiving my first assignment at university as a doe-eyed fresher and thinking, great, I can bash out this essay in the afternoon and have tonight to ‘settle down with a cup of tea’. Naturally, this was student speak for a shot of Sambuca. However, when I and the other students who were sat blearily in the lecture room were informed that we would have to refer to books and go to something called ‘the library’, I found myself feeling out of my depth.


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