Tag: PR

As much as brands themselves can (and do) earn respect and build authority – company leaders speaking with their own voices will always be more effective when it comes to building trust. The most powerful (but often neglected) media channel for businesses can be their own leadership team.

A journalist may spend only seconds deciding whether a press release is worth their attention. In this blog, we share practical advice on how to write press releases that get read, get covered and get results.

Want to elevate your B2B tech PR and Comms game? Learn from the best! Our latest blog highlights the women at AD Comms and their winning strategies. Discover the secrets behind their success, from crafting compelling narratives to building strong media relationships.

Tom analyses the communications strategy surrounding the European Super League announcement, and how its poor planning led to disastrous consequences

Different industries have their own terms, abbreviations and acronyms. These may well make perfect sense to those within those industries, but can confuse and baffle those without.