With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every PR marketing and communications activity should start with intelligence, so we never stop
Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B PR, marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.
People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.
Whatever sector you operate in, we’ll devise integrated PR, digital and marketing strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.
Our focus is on:
Strategy & B2B Public Relations
Digital & Social Media
Here’s how we do it
Clients tell us they value their
relationship with us for:
Our frank advice and consultancy
The depth of our industry knowledge
Our ambitious thinking
22/03/17: Further to this mornings post, read more here about the effectiveness of packaging https://t.co/YemCAdXQ5UPosted 15 hours ago
22/03/17: How effective do you think packaging can be at making a difference? https://t.co/ZQzHj1OZa8Posted 17 hours ago
21/03/17: This bookstore keeps the literary culture alive https://t.co/j2LGxPW3CfPosted on 21st Mar 2017
We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.
Click a logo to visit that client’s online media centre.
Click on a logo below to see latest breaking news or click the Media Centre button to go to the AD Communications Media Centre where you can view and download all the news from all our clients
From The Blog
We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing firstname.lastname@example.org.
Quality or Quantity? Read all about it
Author: Daniel Porter
Here are a few numbers – some of which may surprise you:
14 million – the approximate number of unique daily visitors to The Daily Mail’s website mailonline.com (source), the UK’s most visited newspaper website.
1.5 million – the approximate daily circulation of the print edition of The Daily Mail (source).
2 – the average number of minutes a visitor to mailonline.com spends on the website. Not two minutes per article, two minutes per visit – and this number is far higher than that of any of its competitors. The average across UK national newspaper websites is just 30 seconds.
43 – the number of minutes the average reader of the Daily Mail print newspaper spends perusing the paper (the average across all national papers is 40 minutes).
Wed 8th Feb 2017
A new appreciation of print
Author: Steph Hieatt
The Baader-Meinhof phenomenon, otherwise known as frequency illusion, occurs when the thing you’ve just noticed or been told about seems to crop up constantly. You know how it is; you’re looking for a new car and then, everywhere you go, you start to see that particular make and model.
Wed 11th Jan 2017
Are PR stunts still a safe marketing tactic?
Author: Michael Grass
Had you been wandering down the Southbank on the sunny morning of May 16th this year, you may have noticed a giant green figure looming over the assorted dinghies and tourist boats docked on the river Thames. And while the movie geek in me would’ve loved to see headlines announcing Godzilla’s arrival to our UK shores, it was actually a statue of the PG Tips monkey (him from the Johnny Vegas ads) made out of 110,486 plastic leaves. As it turns out, the chimp’s merry trip down the stream was a PR stunt that aimed to raise awareness of a then soon to be released ‘green paper' report by PG tips which promoted its green tea project.
Wed 14th Dec 2016
The battle of the Christmas ads – light-hearted humour replaces “sadvertising”
Author: Alexa Mills
It’s that time of year again when my inner ‘video nerd’ comes out to play and I studiously watch the Christmas ads released by the big retailers. Each year (without fail) the concepts get cleverer, the wider campaigns (beyond the TV ads) get more creative and the parodies get funnier.
Wed 7th Dec 2016
How innovative packaging can help eliminate food waste
Author: Ellie Bunce
Did you know that UK homes throw away on average 7 million tonnes of food and drink a year, the total value of which is estimated at a massive £12.5 billion? It’s no wonder that food waste is high on the national news agenda at the moment with retailers such as Sainsbury’s and Tesco taking a stand to help tackle the issue.
Wed 23rd Nov 2016
Time to take a closer look at digital technology for direct-to-container printing?
Author: Greg Mills
At the last Direct Container Print (DCP) conference in Dusseldorf last November, Douglas Hutt of SABMiller, who was participating in a panel discussion about direct-to-container printing, commented: “Digital (printing) won’t replace any of the analogue packaging formats; it will just complement it.” Although he did go on to say that it will provide “different, better… more efficient… more effective ways to manage your brand...” and may not be as far off the mark as Thomas Watson, chairman of IBM, who remarked in 1943 that there would be “a world market for maybe five computers", the continuous evolution of digital technology, even in direct to container printing, is likely to prove Mr Hutt wrong.
Wed 16th Nov 2016