Welcome

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Building Business Brands

We specialise in global communications
and marketing for B2B brands.

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INTELLIGENCE

With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every marketing and communications activity should start with intelligence, so we never stop
asking questions.

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INSPIRATION

Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.

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INFLUENCE

People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.

Our Focus

Whatever sector you operate in, we’ll devise integrated strategies
that help you stand out. Together, we’ll develop your markets,
engage your customers and prospects, and increase your sales.

Our focus is on:

Strategy & Public Relations
Digital & Social Media
Integrated Marketing
Advertising

Here’s how we do it

Clients tell us they value their
relationship with us for:

Our frank advice
The depth of our industry knowledge
Our ambitious thinking
Engaging content

Clients

We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.

Click a logo to visit that client’s online media centre.

From The Blog

We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk.

My week at AD Communications

My week at AD Communications

Author: Charlotte Coombes

My last week of sixth form was swapped for a week of work experience at AD Communications. Having had a part time job already, I remember stubbornly asking ‘What more experience do I need?’, but my mum, a friend of Shireen’s, kindly asked if it was ok for me to spend a week at a PR agency. I went into the office having known zilch about PR and I can now leave knowing I’ve learnt a great deal more.

Wed 27th Jul 2016

Brand Junkies: How much does packaging shape consumer choice?

Brand Junkies: How much does packaging shape consumer choice?

Author: Shireen Shurmer

‘Eat Well for Less’ has returned to UK TV screens, a programme which encourages British households to consider their spend on grocery shopping, break deeply rooted purchasing habits, cut food waste and reduce reliance on processed food over fresh produce cooked from scratch.

Wed 20th Jul 2016

Avoiding distractions and improving productivity

Avoiding distractions and improving productivity

Author: Daniel Porter

“Being a good writer is 3% effort – 97% not getting distracted by the internet” - Anonymous

The quote above first came to my attention a few years ago when I was working in the book publishing industry. It was pasted into the email signature of an author whose book I was creating a marketing plan for and, though I’ve never managed to find out who said it first, I’ve always felt it had a real ring of truth about it.

Wed 13th Jul 2016

Planet of the Apps

Planet of the Apps

Author: Michael Grass

There’s an app for that”. It’s funny to think how one of the most popular phrases in contemporary lexicon would’ve meant zilch ten years ago. Yet, just a decade later, it’s astonishing just how much mobile applications have substantially empowered us in this digital age. Whether they’re used for matchmaking, hitching a ride, or flinging disgruntled avians at wobbly structures, it really does seem like there’s an app for everything these days. More importantly, many mobile apps effortlessly achieve something brands have been trying to do for years on end: they keep us connected.

Wed 6th Jul 2016

How will functional packaging look in the future?

How will functional packaging look in the future?

Author: Cerys Traylor

Functional packaging is becoming an increasingly popular method for brand owners to differentiate and market their product effectively, while increasing customer interaction and their overall brand experience.

Wed 29th Jun 2016

No man(ufacturer) is an island

No man(ufacturer) is an island

Author: Shireen Shurmer

drupa 2016 proved itself to be a global microcosm of print. Exhibitors from 54 countries showed their capabilities in Düsseldorf, treating it as a global stage for their innovations. And the global nature of the event made it a magnet for visitors from all over the world; 76% of visitors are reported to have come from outside Germany.

Mon 20th Jun 2016