AD Communications - B2B PR Agency

Building Business Brands

We specialise in global communications, PR
and marketing for B2B brands.

Intelligence, Consultancy & Comms Strategy

INTELLIGENCE

With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every PR marketing and communications activity should start with intelligence, so we never stop
asking questions.

Strategic B2B PR & Marketing – Creative Inspiration

INSPIRATION

Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B PR, marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.

Media relations, PR, digital and social media communication

INFLUENCE

People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.

Our Focus

Our Focus

Whatever sector you operate in, we’ll devise integrated PR, digital and marketing strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.

Our focus is on:

Strategy & B2B Public Relations
Digital & Social Media
Integrated Marketing
Advertising

Here's how we do it

Here’s how we do it

Clients tell us they value their
relationship with us for:

Our frank advice and consultancy
The depth of our industry knowledge
Our ambitious thinking
Engaging content

Clients

We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.

Click a logo to visit that client’s online media centre.

From The Blog

We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk.

Building Brand Connections through Packaging

Building Brand Connections through Packaging

Author: Elinor Martin

Christmas is just around the corner and with that comes the excitement and anticipation of what presents will be waiting under the Christmas tree on Monday 25th December. But when you’ve torn off the wrapping paper, what will the packaging underneath be like, and what does that packaging say about the brand?

Thu 7th Dec 2017

Product placements – why context is key

Product placements – why context is key

Author: Louise Watson

This year I’ve again been sticking to my yearly tradition of watching The X Factor in the run-up to Christmas. If you’ve been following it too, chances are you will have noticed the glaringly obvious product placements. If however you haven’t been staying in every Saturday and Sunday night to watch it, let me explain - the lines the contestants deliver about a whole variety of brands, from airlines to mobile phone networks and even printers, are so blatant and frequent that they lack any subtlety whatsoever! Every time a brand is namedropped on the programme, I cringe at how unnatural and uncomfortable the contestants look using the product name in their everyday conversations.

Wed 22nd Nov 2017

To #ad, or not to #ad…

To #ad, or not to #ad…

Author: Tom Platt

Those of you following the news recently may have seen the story about reality TV star Marnie Simpson reportedly breaking the advertisement rules on Snapchat. The 25-year-old social media influencer has fallen foul of the Advertising Standards Authority’s (ASA) rules against hidden advertising on social media.

Thu 9th Nov 2017

Listen up – audio is the new black

Listen up – audio is the new black

Author: Michael Grass

Boy, what a difference four years make. It only feels like yesterday that I was blogging away on my keyboard about how my status as an avid book lover and closet Luddite had recently been threatened by the purchase of a Kindle Fire, only for me to realise by the end of said blog that it was indeed possible to have a deep appreciation for both digital and print media.

Tue 24th Oct 2017

Taking the p*ss: customer service fails in a digital age

Taking the p*ss: customer service fails in a digital age

Author: Dan Porter

When Andrew Wilkinson, 39, of south-west London, boarded a flight from Heathrow to Cape Town back in July, he probably didn’t expect that in a few short weeks his name would be appearing in all the British tabloids, American news outlets such as the New York Post and USA Today and other media from Turkey to South Africa and from Hong Kong to New Zealand.

Tue 17th Oct 2017

B2B video will never be as engaging as B2C – right?

B2B video will never be as engaging as B2C – right?

Author: Alexa Mills

There’s no doubt that video is one of the most powerful ways to engage an audience. However, despite a general awareness of this in the B2B space, I often hear comments such as, ‘The products/services we sell aren’t exciting enough for video’ or ‘Our products are part of a wider technology so you couldn’t see them on camera’ or ‘There’s just nothing sexy about what we sell’.

Thu 28th Sep 2017