AD Communications - B2B PR Agency

Building Business Brands

We specialise in global communications, PR
and marketing for B2B brands.

Intelligence, Consultancy & Comms Strategy

INTELLIGENCE

With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every PR marketing and communications activity should start with intelligence, so we never stop
asking questions.

Strategic B2B PR & Marketing – Creative Inspiration

INSPIRATION

Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B PR, marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.

Media relations, PR, digital and social media communication

INFLUENCE

People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.

Our Focus

Our Focus

Whatever sector you operate in, we’ll devise integrated PR, digital and marketing strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.

Our focus is on:

Strategy & B2B Public Relations
Digital & Social Media
Integrated Marketing
Advertising

Here's how we do it

Here’s how we do it

Clients tell us they value their
relationship with us for:

Our frank advice and consultancy
The depth of our industry knowledge
Our ambitious thinking
Engaging content

Clients

We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.

Click a logo to visit that client’s online media centre.

From The Blog

We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk.

The battle of the Christmas ads – light-hearted humour replaces “sadvertising”

The battle of the Christmas ads – light-hearted humour replaces “sadvertising”

Author: Alexa Mills

It’s that time of year again when my inner ‘video nerd’ comes out to play and I studiously watch the Christmas ads released by the big retailers. Each year (without fail) the concepts get cleverer, the wider campaigns (beyond the TV ads) get more creative and the parodies get funnier.

Wed 7th Dec 2016

How innovative packaging can help eliminate food waste

How innovative packaging can help eliminate food waste

Author: Ellie Bunce

Did you know that UK homes throw away on average 7 million tonnes of food and drink a year, the total value of which is estimated at a massive £12.5 billion? It’s no wonder that food waste is high on the national news agenda at the moment with retailers such as Sainsbury’s and Tesco taking a stand to help tackle the issue.

Wed 23rd Nov 2016

Time to take a closer look at digital technology for direct-to-container printing?

Time to take a closer look at digital technology for direct-to-container printing?

Author: Greg Mills

At the last Direct Container Print (DCP) conference in Dusseldorf last November, Douglas Hutt of SABMiller, who was participating in a panel discussion about direct-to-container printing, commented: “Digital (printing) won’t replace any of the analogue packaging formats; it will just complement it.” Although he did go on to say that it will provide “different, better… more efficient… more effective ways to manage your brand...” and may not be as far off the mark as Thomas Watson, chairman of IBM, who remarked in 1943 that there would be “a world market for maybe five computers", the continuous evolution of digital technology, even in direct to container printing, is likely to prove Mr Hutt wrong.

Wed 16th Nov 2016

An appetite for instruction

An appetite for instruction

Author: Louise Lazell

With World Vegan Day held earlier this month and now over 540,000 vegans in the UK, I think it’s fair to say that veganism is becoming more ‘mainstream’.  And while when discussing this ‘lifestyle’ with friends, family and colleagues, their views on it can sometimes become a little heated, I think the one thing ‘omni’s’ and herbivores can agree on is that there is still a real inconvenience to being vegan when out and about.

Wed 9th Nov 2016

A traditional view of digital communications

A traditional view of digital communications

Author: Lucy O'Dea

As the world continues its digital migration, with its subsequent growth in the use of online channels and social networking platforms to communicate, are we all in danger of actually losing touch with our customers? Whatever happened to all those face to face meetings?  Sometimes it even seems like a chore to pick up the phone and talk.  These days, it’s all too easy to hide behind an email, text or tweet rather than using verbal or face to face communication that are all too often considered ‘old-hat’ or too time consuming.

Wed 2nd Nov 2016

Packaging that stands out from the crowd

Packaging that stands out from the crowd

Author: Ellie Bunce

Browsing your local supermarket aisle or high street chain, and you’ll see shelves overloaded with brands calling out to consumers to ‘pick me’ over the numerous other brands and products competing in their product category.

Wed 26th Oct 2016