16th Aug 2017
With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every PR marketing and communications activity should start with intelligence, so we never stop
Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B PR, marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.
People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.
Whatever sector you operate in, we’ll devise integrated PR, digital and marketing strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.
Our focus is on:
Strategy & B2B Public Relations
Digital & Social Media
Here’s how we do it
Clients tell us they value their
relationship with us for:
Our frank advice and consultancy
The depth of our industry knowledge
Our ambitious thinking
We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.
Click a logo to visit that client’s online media centre.
Click on a logo below to see latest breaking news or click the Media Centre button to go to the AD Communications Media Centre where you can view and download all the news from all our clients
From The Blog
We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing email@example.com.
Bringing the best out of social
Author: Tom Platt
If there’s one thing that’s clear from the rise of the ‘digital age’, it’s that social media has become an enormous force in the marketing world (though you probably already knew that!). There is more pressure than ever on brands to find the next best thing to catch the eye – social media being key in this regard. So with this in mind, how can companies be sure they’re making the most of their communications strategy?
Fri 4th Aug 2017
Postcards and millennial love for vintage print
Had you been wandering around Gatwick Airport’s North Terminal last month, chances are you would have spotted something unusual going on near the Virgin Atlantic check-in desks. No, not Richard Branson taking selfies with napping employees again, but a gallery of over 200 postcards curated by Tom Jackson, creator of the popular Twitter account “Postcard from the Past”. Displayed from May 30th to June 23rd, the collection stretched back more than 70 years, providing entertaining snippets from people's trips to far-flung locations (the standout excerpt being: “I don't know whether we are at war or not, but suppose it can wait until we return to find out”).
Wed 19th Jul 2017
‘I do’ love print: Personalised print makes for a wedding day to remember
Author: Shireen Shurmer
Nothing gives me a happier buzz of anticipation than the arrival of a wedding invitation. Chosen well, the style gives me a tantalising glimpse into what the day itself will be like, reflecting the personality of the happy couple and the mood they’re trying to create for the event.
Wed 5th Jul 2017
Pack it in with all the plastic packaging!
Author: Steph Hails
Walk into any supermarket and you’ll notice an abundance of fruit and veg on offer, most of it loose and presented just as nature intended. Concerningly though, there has been an influx of needless plastic packaging used to ‘protect’ and display fruit and vegetables on supermarket shelves.
Wed 28th Jun 2017
A NEW HOPE – COULD PACKAGING AND POINT-OF-SALE PROMOTION PLAY A ROLE IN REDUCING CHILD OBESITY?
Author: Shireen Shurmer
The print and packaging geek in me loves a wander around a foreign supermarket, taking in the different packaging, branding and POS materials.
Tue 20th Jun 2017
Can digital media have a positive impact on young voters?
Author: Imogen Woods
According to The Guardian, about 43% of 18-24 year olds are expected to vote in this year’s general election, with an expected turnout of 75% of over 65s. So why aren’t the younger generation more likely to vote? The general consensus amongst young people is that they aren’t voting either because they “can’t be bothered” or simply they don’t know the facts to make an informed voting decision.
Tue 6th Jun 2017