30th Aug 2016
With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every marketing and communications activity should start with intelligence, so we never stop
Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.
People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.
Whatever sector you operate in, we’ll devise integrated strategies
that help you stand out. Together, we’ll develop your markets,
engage your customers and prospects, and increase your sales.
Our focus is on:
Strategy & Public Relations
Digital & Social Media
Here’s how we do it
Clients tell us they value their
relationship with us for:
Our frank advice
The depth of our industry knowledge
Our ambitious thinking
29/08/16: It's a bank holiday here in the UK so we'll be back in tomorrow!Posted on 29th Aug 2016
26/08/16: 3-D printed structures “remember” their shapes https://t.co/1Qq1H3uCS3Posted on 26th Aug 2016
We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.
Click a logo to visit that client’s online media centre.
Click on a logo below to see latest breaking news or click the Media Centre button to go to the AD Communications Media Centre where you can view and download all the news from all our clients
From The Blog
We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing firstname.lastname@example.org.
Paper v digital advertising
Author: Lucy O'Dea
Working in the communications industry, we all acknowledge the benefits of online media and the opportunities it offers for the distribution and dissemination of information. However, it can be frustrating when all the attention turns to digital to the detriment of paper-based communication.
Wed 24th Aug 2016
Thoughts on authenticity, inspired by the O’Donovan brothers
Author: Shireen Shurmer
Social and mainstream media were awash all weekend with shares of the video interviews with the O’Donovan brothers, the rowing duo from West Cork who clinched a silver medal, and stole the hearts, not only of their Irish supporters, but of Olympic watchers the world over.
Wed 17th Aug 2016
Cards vs social media
Author: Lucy Williams
Ok, I admit it. The world of social media is incredible. It has opened up possibilities many of us could have only dreamed of, however, even this now ubiquitous method of communications does have its pitfalls.
Wed 10th Aug 2016
How paper could be impacting your artistic practice
Author: Louise Lazell
When looking at a drawing, painting or photograph, how often do you think to yourself: ‘I wonder what sort of paper they used for that?’ Not very often, I imagine. While studying for a Fine Art degree at university, it took me until my third year to actually consider how the paper I was using to draw on was impacting the final look and feel of my work.
Thu 4th Aug 2016
My week at AD Communications
Author: Charlotte Coombes
My last week of sixth form was swapped for a week of work experience at AD Communications. Having had a part time job already, I remember stubbornly asking ‘What more experience do I need?’, but my mum, a friend of Shireen’s, kindly asked if it was ok for me to spend a week at a PR agency. I went into the office having known zilch about PR and I can now leave knowing I’ve learnt a great deal more.
Wed 27th Jul 2016
Brand Junkies: How much does packaging shape consumer choice?
Author: Shireen Shurmer
‘Eat Well for Less’ has returned to UK TV screens, a programme which encourages British households to consider their spend on grocery shopping, break deeply rooted purchasing habits, cut food waste and reduce reliance on processed food over fresh produce cooked from scratch.
Wed 20th Jul 2016