With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every marketing and communications activity should start with intelligence, so we never stop
Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.
People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.
Whatever sector you operate in, we’ll devise integrated strategies
that help you stand out. Together, we’ll develop your markets,
engage your customers and prospects, and increase your sales.
Our focus is on:
Strategy & Public Relations
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Here’s how we do it
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Our frank advice
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Our ambitious thinking
05/05/16: Retro wraps for classic Volkswagen campervans using vinyl supplied by Spandex UK https://t.co/HjSg5QC1gqPosted on 5th May 2016
We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.
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From The Blog
We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing email@example.com.
3D printing at drupa 2016
Author: Greg Mills
Although for me the word “game-changing” generally falls into the same category of overused words as “unique” and “strategic”, a look at the impact that 3D printing is already having and could yet have suggests that game-changing really could be an appropriate adjective to use to describe this technology. Although more accurately called “additive manufacturing”, the adoption of 3D printing is picking up pace (almost 133,000 3D printers were shipped worldwide in 2014, 68 % up on 2013) and we’re starting to see regular stories about how the technology is being used for a huge variety of purposes – from bra sizing to road-ready cars to pharmaceutical drugs to prosthetic feet for ducks and hoofs for horses.
Wed 4th May 2016
Packaging in Asia: a Japanese edition
Author: Cerys Traylor
The Land of the Rising Sun…Japan. Just over 3 weeks ago, I hopped on a plane, had a hectic transfer in Beijing and eventually arrived in Tokyo, to begin my two week adventure around these amazing islands. I arrived during the heart of the ‘Sakura’ (cherry blossom) season and this was reflected throughout the country, from the bright neon lights of Tokyo, Osaka and Kyoto, to the mountainous regions and the Japanese Alps.
Wed 27th Apr 2016
Touch the future with Interior and Textile printing
Author: Daniel Porter
As drupa fast approaches - in fact it’s only 41 days away now - I’m curious to discover how many exhibitors will be featuring some of the exciting new applications that are currently on a rapid rise in the interior décor and textile printing sectors. It’s an area that has sparked my interest recently, as I’ve been more immersed in these industry sectors, and it never ceases to amaze me just what is now possible by the constant innovation of wide format digital inkjet printing. I’ve even been able to pass on some tips in relation to architectural films to a friend who’s currently in the throes of a ‘Grand Design’ project, and I’m likely to see the end result of these digitally printed films in-situ very soon.
Wed 20th Apr 2016
Treasuring the tangible
Author: Shireen Shurmer
This week Royal Mail launched Letters of Our Lives, ‘a nationwide search to discover long-forgotten letters and postcards that reveal our social and political history, as told by the people who lived it.’ It’s part of the 500th anniversary celebrations of the Royal Mail. I can’t wait to discover the personal stories this campaign reveals.
Wed 13th Apr 2016
How packaging is helping brands to convey trust and authenticity
Author: Cerys Traylor
With customer loyalty harder than ever for brands to build and sustain, companies are returning to basics and renewing their focus on packaging, drawn towards the authenticity that packaging design can convey to differentiate their product.
Wed 30th Mar 2016
Millennial behaviour intensifies demand for sustainable packaging
Author: Michael Grass
Millennials, Generation Y or whatever name you want to give the group of people aged between 15 and 35, are increasingly becoming more socially and ecologically aware about the world around them. As touched upon in our blog ‘Why Millennials want to work with eco-conscious companies’, a more green way of thinking (‘environmentality’, if you will) is influencing the type of company this generation associates with.
Tue 22nd Mar 2016