With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every PR marketing and communications activity should start with intelligence, so we never stop
Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B PR, marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.
People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.
Whatever sector you operate in, we’ll devise integrated PR, digital and marketing strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.
Our focus is on:
Strategy & B2B Public Relations
Digital & Social Media
Here’s how we do it
Clients tell us they value their
relationship with us for:
Our frank advice and consultancy
The depth of our industry knowledge
Our ambitious thinking
Adobe Reveals How Creativity In Business Has Changed In 2017. Find out more here https://t.co/nRcdGfVuOk
Have you ever experienced bad customer service? Andrew did, find out more in our latest blog https://t.co/hnhymgJfK3 https://t.co/yeaqWZ5EUw
Here are 4 steps for creating a successful B2B infographic https://t.co/QHUA4ivnxb or take a look at ours here https://t.co/cPXRQ6ieMe
We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.
Click a logo to visit that client’s online media centre.
Click on a logo below to see latest breaking news or click the Media Centre button to go to the AD Communications Media Centre where you can view and download all the news from all our clients
From The Blog
We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing firstname.lastname@example.org.
Taking the p*ss: customer service fails in a digital age
Author: Dan Porter
When Andrew Wilkinson, 39, of south-west London, boarded a flight from Heathrow to Cape Town back in July, he probably didn’t expect that in a few short weeks his name would be appearing in all the British tabloids, American news outlets such as the New York Post and USA Today and other media from Turkey to South Africa and from Hong Kong to New Zealand.
Tue 17th Oct 2017
B2B video will never be as engaging as B2C – right?
Author: Alexa Mills
There’s no doubt that video is one of the most powerful ways to engage an audience. However, despite a general awareness of this in the B2B space, I often hear comments such as, ‘The products/services we sell aren’t exciting enough for video’ or ‘Our products are part of a wider technology so you couldn’t see them on camera’ or ‘There’s just nothing sexy about what we sell’.
Thu 28th Sep 2017
The Evolution of lead generation; LinkedIn and Social Selling
Author: Jonathon Barnes
Someone has just cold called the office. They didn’t get to talk to who they wanted or know who that was and their various questions show a lack of research. The call failed. Is there another way to engage with business professionals?
Wed 20th Sep 2017
Read a Book Day
Author: Ellie Martin
Improved memory and concentration, reduced stress and a developed vocabulary are all said to be benefits of reading regularly. When was the last time you read a book?
Tue 5th Sep 2017
The relationship between Public Relations & Digital Marketing
Author: Sam Morris-Warburton
It's essential that both your PR & digital marketing team are on the same page. Their relationship is integral to the success of your business & here's why.
Thu 31st Aug 2017
AI in publishing. Job killer? Or world of possibility?
Author: Dan Porter
Those of us who write for all, or some, of our living may have been watching the rapid advancement of AI (Artificial Intelligence) in publishing with some trepidation. Is it coming for my job next?
Wed 23rd Aug 2017