Building Business Brands

We specialise in global communications, PR
and marketing for B2B brands.

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With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every PR marketing and communications activity should start with intelligence, so we never stop
asking questions.

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Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B PR, marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.

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People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.

Our Focus

Whatever sector you operate in, we’ll devise integrated PR, digital and marketing strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.

Our focus is on:

Strategy & B2B Public Relations
Digital & Social Media
Integrated Marketing

Here’s how we do it

Clients tell us they value their
relationship with us for:

Our frank advice and consultancy
The depth of our industry knowledge
Our ambitious thinking
Engaging content


We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.

Click a logo to visit that client’s online media centre.

Media Centre

Click on a logo below to see latest breaking news or click the Media Centre button to go to the AD Communications Media Centre where you can view and download all the news from all our clients

From The Blog

We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk.

Recycled plastic? Fantastic!

Recycled plastic? Fantastic!

Author: Michael Grass

Patricia Dunn probably summed it up best in Rebels by Accident: “Nothing on this earth lasts forever. Except maybe plastic”. And while its durability, low cost and predominant use throughout the 20th century is enough to suggest that plastic was ‘fantastic’, the world has become a far more environmentally conscious place in the 21st century, prompting industries across the globe to rethink their green credentials (for more details on the role millennials are playing in this eco-shift, click here) and take a firmer grip on waste management – and the management and recycling of plastic is central to this.


Wed 19th Oct 2016

Does packaging design still matter in an online world?

Does packaging design still matter in an online world?

Author: Daniel Porter

“What’s the point of this?” a friend asked me recently – brandishing the cardboard sleeve she’d just removed from a four-pack of yoghurts. “It’s just totally unnecessary, a complete waste.”


Wed 12th Oct 2016

“If it looks good on the shelf, I’ll look good too” – why luxury packaging is on the rise in the food and beverage industry

“If it looks good on the shelf, I’ll look good too” – why luxury packaging is on the rise in the food and beverage industry

Author: Rianna Julian

Luxury packaging is becoming a force to be reckoned with. As consumerism continues to be taken over by health crazes and a need to ‘look good’, there is continued huge potential in the food and beverage sector to invest in luxury packaging. I for one am guilty of buying a Fortnum and Mason loose tea set, over your regular box of 80 teabags, purely on the basis that the packaging was prettier… I didn’t even think twice about the price.


Wed 5th Oct 2016

The illusion of the great idea and the fear that stops us having it

The illusion of the great idea and the fear that stops us having it

Author: Paul Spiers

We can all think of examples in both our professional and personal lives of great ideas – from funny or thought provoking advertising campaigns to industry-disrupting technologies like Spotify or the design and development of the iPhone and so on. Beautiful, fun, intelligent, clever and creative ideas are at the core of our very existence and the results surround us in our daily lives.


Wed 28th Sep 2016

Paper rules

Paper rules

Author: Lucy O'Dea

When was the last time you took the time to look, touch, feel and experience a printed product, be it a letter, card, direct mail piece, magazine, book or brochure?


Wed 21st Sep 2016

A purrfect example of advertising done right

A purrfect example of advertising done right

Author: Louise Lazell

In a world where so much advertising is controlled by large corporations who can splash out lots of cash on high profile advertising campaigns to encourage you to buy their products, the ‘Citizens Advertising Takeover Service’ (CATS for short) wanted to do something different. CATS launched a Kickstarter campaign back in February 2016 to raise money to replace sixty-eight adverts in Clapham Common station with photos of cats. Not cat food, or veterinary care, just cats. Sounds ridiculous right? But they managed to get over 700 backers raising just over £23,000.

Thu 15th Sep 2016