AD Communications - B2B PR Agency

Building Business Brands

We specialise in global communications, PR
and marketing for B2B brands.

Intelligence, Consultancy & Comms Strategy

INTELLIGENCE

With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every PR marketing and communications activity should start with intelligence, so we never stop
asking questions.

Strategic B2B PR & Marketing – Creative Inspiration

INSPIRATION

Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B PR, marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.

Media relations, PR, digital and social media communication

INFLUENCE

People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.

Our Focus

Our Focus

Whatever sector you operate in, we’ll devise integrated PR, digital and marketing strategies that help you stand out. Together, we’ll develop your markets, engage your customers and prospects, and increase your sales.

Our focus is on:

Strategy & B2B Public Relations
Digital & Social Media
Integrated Marketing
Advertising

Here's how we do it

Here’s how we do it

Clients tell us they value their
relationship with us for:

Our frank advice and consultancy
The depth of our industry knowledge
Our ambitious thinking
Engaging content

Clients

We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.

Click a logo to visit that client’s online media centre.

From The Blog

We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk.

Taking the p*ss: customer service fails in a digital age

Taking the p*ss: customer service fails in a digital age

Author: Dan Porter

When Andrew Wilkinson, 39, of south-west London, boarded a flight from Heathrow to Cape Town back in July, he probably didn’t expect that in a few short weeks his name would be appearing in all the British tabloids, American news outlets such as the New York Post and USA Today and other media from Turkey to South Africa and from Hong Kong to New Zealand.

Tue 17th Oct 2017

B2B video will never be as engaging as B2C – right?

B2B video will never be as engaging as B2C – right?

Author: Alexa Mills

There’s no doubt that video is one of the most powerful ways to engage an audience. However, despite a general awareness of this in the B2B space, I often hear comments such as, ‘The products/services we sell aren’t exciting enough for video’ or ‘Our products are part of a wider technology so you couldn’t see them on camera’ or ‘There’s just nothing sexy about what we sell’.

Thu 28th Sep 2017

The Evolution of lead generation; LinkedIn and Social Selling

The Evolution of lead generation; LinkedIn and Social Selling

Author: Jonathon Barnes

Someone has just cold called the office. They didn’t get to talk to who they wanted or know who that was and their various questions show a lack of research. The call failed. Is there another way to engage with business professionals?

Wed 20th Sep 2017

Read a Book Day

Read a Book Day

Author: Ellie Martin

Improved memory and concentration, reduced stress and a developed vocabulary are all said to be benefits of reading regularly. When was the last time you read a book?

Tue 5th Sep 2017

The relationship between Public Relations & Digital Marketing

The relationship between Public Relations & Digital Marketing

Author: Sam Morris-Warburton

It's essential that both your PR & digital marketing team are on the same page. Their relationship is integral to the success of your business & here's why.

Thu 31st Aug 2017

AI in publishing. Job killer? Or world of possibility?

AI in publishing. Job killer? Or world of possibility?

Author: Dan Porter

Those of us who write for all, or some, of our living may have been watching the rapid advancement of AI (Artificial Intelligence) in publishing with some trepidation. Is it coming for my job next?

Wed 23rd Aug 2017