Welcome

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Building Business Brands

We specialise in global communications
and marketing for B2B brands.

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INTELLIGENCE

With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every marketing and communications activity should start with intelligence, so we never stop
asking questions.

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INSPIRATION

Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.

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INFLUENCE

People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.

Our Focus

Whatever sector you operate in, we’ll devise integrated strategies
that help you stand out. Together, we’ll develop your markets,
engage your customers and prospects, and increase your sales.

Our focus is on:

Strategy & Public Relations
Digital & Social Media
Integrated Marketing
Advertising

Here’s how we do it

Clients tell us they value their
relationship with us for:

Our frank advice
The depth of our industry knowledge
Our ambitious thinking
Engaging content

Clients

We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.

Click a logo to visit that client’s online media centre.

From The Blog

We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk.

Paper rules

Paper rules

Author: Lucy O'Dea

When was the last time you took the time to look, touch, feel and experience a printed product, be it a letter, card, direct mail piece, magazine, book or brochure?

 

Wed 21st Sep 2016

A purrfect example of advertising done right

A purrfect example of advertising done right

Author: Louise Lazell

In a world where so much advertising is controlled by large corporations who can splash out lots of cash on high profile advertising campaigns to encourage you to buy their products, the ‘Citizens Advertising Takeover Service’ (CATS for short) wanted to do something different. CATS launched a Kickstarter campaign back in February 2016 to raise money to replace sixty-eight adverts in Clapham Common station with photos of cats. Not cat food, or veterinary care, just cats. Sounds ridiculous right? But they managed to get over 700 backers raising just over £23,000.

Thu 15th Sep 2016

What makes packaging iconic?

What makes packaging iconic?

Author: Michael Grass

With the Luxury Packaging Awards set to once again dazzle at the Grosvenor House Hotel tonight in London, I’ve had luxury packaging a lot on my mind lately and thought the best way to channel this glossy stream of consciousness was to pour my thoughts into a blog. But rather than wax lyrical about the latest trends and innovations in this glamorous sector, I was inspired to ponder on a more fascinating concept: what is it that makes some packaging so iconic?

Wed 14th Sep 2016

The 3 R’s: Reuse, Recycle & Rio

The 3 R’s: Reuse, Recycle & Rio

Author: Rianna Julian

Brazil has had to deal with a lot of negative press surrounding it being able to successfully deliver the Olympic and Paralympic games this year. With the Olympics now over and the Paralympics just about to commence, whatever you think about the games’ organisation overall, they do appear to have been especially successful in the area of sustainability.

Wed 7th Sep 2016

Packaging to excess

Packaging to excess

Author: Cerys Traylor

The online retail bubble is far from being burst, with eCommerce being the fastest growing retail market in Europe, and us Brits projected to spend over 60 billion by the time Santa has come down the chimney this year.

Wed 31st Aug 2016

Paper v digital advertising

Paper v digital advertising

Author: Lucy O'Dea

Working in the communications industry, we all acknowledge the benefits of online media and the opportunities it offers for the distribution and dissemination of information. However, it can be frustrating when all the attention turns to digital to the detriment of paper-based communication.

Wed 24th Aug 2016