Welcome

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Building Business Brands

We specialise in global communications
and marketing for B2B brands.

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INTELLIGENCE

With 30 years of B2B PR, marketing and communications experience, we know that you need to really get under the skin of an industry to understand what drives its customers. With
in-depth industry knowledge and insight you can recognise new market opportunities and think strategically about how to tap into these. Every marketing and communications activity should start with intelligence, so we never stop
asking questions.

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INSPIRATION

Genius may be 1% inspiration and 99% perspiration, but with respect to Mr Edison it’s the 1% that makes the difference. B2B marketing and communications relies on knowing your audience and understanding their challenges, but it takes a creative approach to actually engage them. Businesses don’t buy from other businesses, people do. That’s why we always look for inventive ways to present an idea,
message or product.

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INFLUENCE

People use an increasing range of channels to find and share information, but the core principle remains the same - communication is built on conversations. Whether you’re trying to retain customer loyalty, build brand awareness or generate new leads, you need to use influence to change people’s perceptions. Building relationships with opinion formers and influencers is at the heart of every campaign we develop.

Our Focus

Whatever sector you operate in, we’ll devise integrated strategies
that help you stand out. Together, we’ll develop your markets,
engage your customers and prospects, and increase your sales.

Our focus is on:

Strategy & Public Relations
Digital & Social Media
Integrated Marketing
Advertising

Here’s how we do it

Clients tell us they value their
relationship with us for:

Our frank advice
The depth of our industry knowledge
Our ambitious thinking
Engaging content

Clients

We strive to add measurable value to our clients’ businesses by building strong strategic partnerships for growth based on trust and mutual respect. We believe this is why 60% of our clients have worked with us for longer than eight years.

Click a logo to visit that client’s online media centre.

From The Blog

We love smart thinking and big ideas here at AD. If you do too and you’d like to tell us about it,
feel free to comment on a blog, or get in touch with us by emailing htolino@adcomms.co.uk.

The power of a good communications campaign brief

The power of a good communications campaign brief

Author: Ellie Bunce

We have received a wide range of briefs over the years - one-liner emails, quick telephone discussions with our own back-of-a-fag-packet notes, face-to-face meetings and detailed 20-page written documents. It’s not how the brief is delivered that I’m interested in… but rather the information included in the brief. When it comes to a campaign brief, the age-old saying of ‘the more you put in, the more you get out’, is definitely relevant.

Wed 25th May 2016

Bottle up or yes we Can?

Bottle up or yes we Can?

Author: Michael Grass

Aaah, the can and the bottle. A classic pairing spotted in many an ice bucket on a hot afternoon and a winning combo fit to challenge even the most iconic double acts (Laurel & Hardy, Richard & Judy, Batman & Robin… the list goes on). Having worked for some time with clients and media in the packaging sector, it was during a recent trip to the local newsagent’s that got me thinking about these two very different yet so similar containers.

Wed 18th May 2016

You’ve got a friend in me – the implacable rise of Facebook’s social sphere of influence

You’ve got a friend in me – the implacable rise of Facebook’s social sphere of influence

Author: Michael Grass

I remember having a conversation with Dad sometime in 2010 about Facebook. My father, a seasoned Communications Manager, dismissed the social site as “a fad that will struggle to find a place in business”, before signing off with what can only be described with the benefit of hindsight as an ironic statement: “trust me, it won’t last”.

Wed 11th May 2016

3D printing at drupa 2016

3D printing at drupa 2016

Author: Greg Mills

Although for me the word “game-changing” generally falls into the same category of overused words as “unique” and “strategic”, a look at the impact that 3D printing is already having and could yet have suggests that game-changing really could be an appropriate adjective to use to describe this technology.  Although more accurately called “additive manufacturing”, the adoption of 3D printing is picking up pace (almost 133,000 3D printers were shipped worldwide in 2014, 68 % up on 2013) and we’re starting to see regular stories about how the technology is being used for a huge variety of purposes – from bra sizing to road-ready cars to pharmaceutical drugs to prosthetic feet for ducks and hoofs for horses.

Wed 4th May 2016

Packaging in Asia: a Japanese edition

Packaging in Asia: a Japanese edition

Author: Cerys Traylor

The Land of the Rising Sun…Japan. Just over 3 weeks ago, I hopped on a plane, had a hectic transfer in Beijing and eventually arrived in Tokyo, to begin my two week adventure around these amazing islands. I arrived during the heart of the ‘Sakura’ (cherry blossom) season and this was reflected throughout the country, from the bright neon lights of Tokyo, Osaka and Kyoto, to the mountainous regions and the Japanese Alps.

Wed 27th Apr 2016

Touch the future with Interior and Textile printing

Touch the future with Interior and Textile printing

Author: Daniel Porter

As drupa fast approaches - in fact it’s only 41 days away now - I’m curious to discover how many exhibitors will be featuring some of the exciting new applications that are currently on a rapid rise in the interior décor and textile printing sectors. It’s an area that has sparked my interest recently, as I’ve been more immersed in these industry sectors, and it never ceases to amaze me just what is now possible by the constant innovation of wide format digital inkjet printing. I’ve even been able to pass on some tips in relation to architectural films to a friend who’s currently in the throes of a ‘Grand Design’ project, and I’m likely to see the end result of these digitally printed films in-situ very soon.

Wed 20th Apr 2016