Category: B2B comms advice and support

With so much B2B communication taking place on digital channels, let’s not forget the unique value of face-to-face conversations in building productive and mutually beneficial media relationships.

LinkedIn is one of the most influential channels in B2B marketing and social media lead generation. In our latest blog we look at how you can increase your LinkedIn presence for maximum B2B marketing success.

A lot of communications briefs start in the wrong place. Tactics aren’t the answer if the problem hasn’t been clearly defined. In this blog we explore what makes a strong comms brief leading to more effective communications and better results.

Business blogging remains one of the most effective ways to build credibility, improve visibility and generate leads if it’s approached strategically. Here’s why we believe business blogging still matters in 2026…

In an evolving digital landscape, standing out means being human, bold and connected. Here, Nat shares how to use integrated, people-first PR to drive engagement in 2026.

If presenting over a screen makes you feel nervous or self-conscious, this vlog is for you. Discover the three core principles for successful virtual presentations.

Webinars reach a global audience with maximum convenience and minimum cost. But in a crowded, digitally fatigued market, how do you get the best out of them?

‘The best storytellers live and breathe their narrative’ and in this blog Shireen looks at what happens to storytelling when there is a plot twist.

In this blog Helen looks at the importance of prioritising the cultivation of meaningful business connections over selling during the COVID-19 crisis.

In a year when we’ll see hundreds of new products and services launched at landmark industry events in our sectors, we look at why confidence is key in persuasive communication.

Today’s communications platforms make campaign success complex to measure. Here we look at the shortfalls of AVE and steps to valuable analysis.

Different industries have their own terms, abbreviations and acronyms. These may well make perfect sense to those within those industries, but can confuse and baffle those without.