In this blog, Josie looks at which Christmas adverts have best captured the current mood and values in society, and considers how the British approach to Christmas compares to themes and traditions in her native Germany.
Tom analyses how economic downturns needn’t strike fear into businesses, as investment in marketing can give them a platform to steal a march on their competitors.
Tom explores the impact that plain packaging could have on the sales of products like confectionery and alcohol. Would it really reduce consumption?
Today’s communications platforms make campaign success complex to measure. Here we look at the shortfalls of AVE and steps to valuable analysis.
The recent proposal by London mayor Sadiq Khan to remove advertisements for junk food from the Transport for London (TfL) network, in support of a wider movement to combat childhood obesity in the UK capital, points to the impact of OOH (out-of-home) advertising on our purchasing choices and its potential to influence our behaviour, for good or bad.
Author: Louise Watson
This year I’ve again been sticking to my yearly tradition of watching The X Factor in the run-up to Christmas. If you’ve been following it too, chances are you will have noticed the glaringly obvious product placements. If however you haven’t been staying in every Saturday and Sunday night to watch it, let me explain – the lines the contestants deliver about a whole variety of brands, from airlines to mobile phone networks and even printers, are so blatant and frequent that they lack any subtlety whatsoever! Every time a brand is namedropped on the programme, I cringe at how unnatural and uncomfortable the contestants look using the product name in their everyday conversations.
Author: Tom Platt
Those of you following the news recently may have seen the story about reality TV star Marnie Simpson reportedly breaking the advertisement rules on Snapchat. The 25-year-old social media influencer has fallen foul of the Advertising Standards Authority’s (ASA) rules against hidden advertising on social media.