Tag: B2B content

With summer seeming like a distant memory and autumn ‘event season’ upon us, Account Director Rachelle Harry shares her key takeaways from London Packaging Week. In this blog, she highlights the limitations of current packaging and why we’re set to see a shift in the future to make packaging more inclusive for all.

drupa may be be over, but the work isn’t. From meticulous planning to post-event lead nurturing, see how strategic communications transform exhibition investments into lasting success

Alexa looks at the importance of having Plan B ready to execute as she recounts a recent video shoot that was up skittled at the eleventh hour by COVID-19 self-isolation.

Webinars reach a global audience with maximum convenience and minimum cost. But in a crowded, digitally fatigued market, how do you get the best out of them?

There are many ways to tell B2B brand stories. A customer magazine is one of the better ones.

In the absence of face-to-face interaction, businesses need to think creatively about how they can engage customers in different ways

‘The best storytellers live and breathe their narrative’ and in this blog Shireen looks at what happens to storytelling when there is a plot twist.

In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.

Market research reports can be time consuming to read in detail so sit back, hit play and let Alexa distil the key 2019 B2B video marketing stats for you.

A landmark year awaits and today marks the launch of AD2020 – a campaign centred on influential B2B storytelling. Find out how we can ‘Bring your stories to life’.

Research confirms it – podcasting is on the rise. Here we explore the advantages of this medium and the potential for it to be a powerful marketing tool.