13-10-2021
PLAN B: DIRECTING A VIDEO SHOOT REMOTELY
Alexa looks at the importance of having Plan B ready to execute as she recounts a recent video shoot that was up skittled at the eleventh hour by COVID-19 self-isolation.
13-10-2021
Alexa looks at the importance of having Plan B ready to execute as she recounts a recent video shoot that was up skittled at the eleventh hour by COVID-19 self-isolation.
23-06-2021
Webinars reach a global audience with maximum convenience and minimum cost. But in a crowded, digitally fatigued market, how do you get the best out of them?
31-03-2021
There are many ways to tell B2B brand stories. A customer magazine is one of the better ones.
25-02-2021
In the absence of face-to-face interaction, businesses need to think creatively about how they can engage customers in different ways
20-05-2020
‘The best storytellers live and breathe their narrative’ and in this blog Shireen looks at what happens to storytelling when there is a plot twist.
28-04-2020
In the midst of business disruption, Alexa discusses the importance of keeping customers’ and prospects’ needs at the heart of B2B comms strategies.
30-10-2019
Market research reports can be time consuming to read in detail so sit back, hit play and let Alexa distil the key 2019 B2B video marketing stats for you.
19-09-2019
A landmark year awaits and today marks the launch of AD2020 – a campaign centred on influential B2B storytelling. Find out how we can ‘Bring your stories to life’.
11-07-2018
Research confirms it – podcasting is on the rise. Here we explore the advantages of this medium and the potential for it to be a powerful marketing tool.