Tag: B2B

Events don’t end when the stand comes down—they’re just getting started. The real value lies in how you extend conversations, engage wider stakeholders and turn initial interest into long-term pipeline.

This year’s FESPA exhibition highlighted a clear shift in the print sector, as businesses increasing diversify across packaging, textile and signage to drive growth. In this blog, Rachelle Harry reflects on the key trends from the exhibition.

With so much B2B communication taking place on digital channels, let’s not forget the unique value of face-to-face conversations in building productive and mutually beneficial media relationships.

LinkedIn is one of the most influential channels in B2B marketing and social media lead generation. In our latest blog we look at how you can increase your LinkedIn presence for maximum B2B marketing success.

A lot of communications briefs start in the wrong place. Tactics aren’t the answer if the problem hasn’t been clearly defined. In this blog we explore what makes a strong comms brief leading to more effective communications and better results.

Business blogging remains one of the most effective ways to build credibility, improve visibility and generate leads if it’s approached strategically. Here’s why we believe business blogging still matters in 2026…

Jogging past a little bit of print industry history every week got Daniel Porter thinking about just how much print has shaped the world we know today. And though print has long ceased to be the only method of mass communication, it continues to play a pivotal role.

Visiting FESPA Global Print Expo for the fourth time, Business Group Director, Daniel Porter delves deeper into the trends shaping the speciality print sector today and looks at what the future holds.

From industry innovations to memorable conversations, my first UK Packaging Awards was a night to remember. It wasn’t just about applauding award-winning designs but also connecting with clients and media, gaining insights, and appreciating the true art of packaging. And yes, I made sure to look dapper while doing it!

As artificial intelligence, sustainability, personalisation, collaboration, and other trends continue to feed into the digitalisation of the print industry, Account Manager, Sirah Awan delves into her experiences at this year’s Print Show and how these were highlighted throughout the event.

With summer seeming like a distant memory and autumn ‘event season’ upon us, Account Director Rachelle Harry shares her key takeaways from London Packaging Week. In this blog, she highlights the limitations of current packaging and why we’re set to see a shift in the future to make packaging more inclusive for all.

With social media being used more than ever in daily life, Aimee delves deeper into the effects this has on the expectations of a B2B audience.