Tag: brand engagement

25-07-2024

SOCIAL MEDIA EFFECTS ON A B2B AUDIENCE

With social media being used more than ever in daily life, Aimee delves deeper into the effects this has on the expectations of a B2B audience.

01-12-2021

‘TIS THE SEASON FOR EMOTIONAL STORYTELLING

In this blog, Josie looks at which Christmas adverts have best captured the current mood and values in society, and considers how the British approach to Christmas compares to themes and traditions in her native Germany.

11-12-2019

UNBOXING BRANDS’ POTENTIAL

Unboxing videos demonstrate how consumers value packaging. But what type of packaging creates the best user experience and which brands are getting it right?

26-11-2019

GOING BEYOND THE PRINTED BOOK

How can the publishing industry remain relevant in the digital content age where everyone’s a publisher? Read on for our findings.

13-06-2018

Sponsorship is not the only marketing opportunity the World Cup offers

If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.

07-12-2017

Building Brand Connections through Packaging

Author: Elinor Martin

Christmas is just around the corner and with that comes the excitement and anticipation of what presents will be waiting under the Christmas tree on Monday 25th December. But when you’ve torn off the wrapping paper, what will the packaging underneath be like, and what does that packaging say about the brand?

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