In this blog, Josie looks at which Christmas adverts have best captured the current mood and values in society, and considers how the British approach to Christmas compares to themes and traditions in her native Germany.
Unboxing videos demonstrate how consumers value packaging. But what type of packaging creates the best user experience and which brands are getting it right?
How can the publishing industry remain relevant in the digital content age where everyone’s a publisher? Read on for our findings.
LinkedIn has adopted a ‘human touch’ with its new reactions function, but humans are complex creatures.
Engaging on a more personal level will be key moving forward. This blog looks at why brands should understand more about customers to deliver better experiences.
If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.
Author: Elinor Martin
Christmas is just around the corner and with that comes the excitement and anticipation of what presents will be waiting under the Christmas tree on Monday 25th December. But when you’ve torn off the wrapping paper, what will the packaging underneath be like, and what does that packaging say about the brand?