Category: Packaging

Author: Paul Spiers

After the meteoric and unescapable wave of Big Data, the time has come to start thinking about Smart Data.

Author: Michael Grass

In our recent blog on the key print trends we expect to see in 2016, we cited research that estimated that the packaging industry will be valued at more than £277 billion by 2020, representing almost 50% of the whole printing market. That is some serious growth forecasted right there…

Author: Louise Lazell

A lot has changed since we last spoke (https://adcomms.co.uk/blog/from-fine-art-to-pr-a-q-and-a-with-our-new-office-administrator-louise-lazell/). You’ve now progressed from a PR administrator to an Account Executive – how has your role changed?

Author: Greg Mills

In our blog a few weeks ago, we kicked off 2016 by looking at what we could expect from this year’s drupa. We concluded that there was great cause for optimism, given print’s ongoing resurgence as a powerful marketing and communication tool and its emergence as a creative and effective medium in new vertical markets.

Author: Patrick Anderson

The use of cinemagraphs – enriched photographs that feature a minor or repeated movement in some capacity to create the illusion of watching a video – was one of the marketing trends of 2015. Major brands such as Coca-Cola, Netflix and Budweiser explored the format to great effect as they brought their images to life in sleek, artistic ways to grab consumer attention. Their emergence was a subtle touch in a visually hectic online world.

Author: Helen Tolino

It’s 2016 and that can only mean one thing; it’s less than five months until drupa (31^st May – 10^th June) and the excitement in the AD office is palpable.

Author: Paul Spiers

I first discovered David Bowie as a young teenager during his Serious Moonlight tour of New Zealand back in the early 80s. He had gone to visit a Marae and meet with local Maori representatives in Porirua – just north of Wellington, where he was set to play a few days later at Athletic Park. In my local newspaper, the Kapiti Observer, there was photograph of the Thin White Duke, slight of frame, bleached hair, sitting with a tartan blanket on his lap amongst the kaumatua (elders of the tribe) and smiling.

Author: Patrick Anderson

At last month’s relaunch event of the Carbon Balanced Paper initiative at PwC’s swanky riverside office in London, Mark Thompson, PwC’s Director of Sustainability and Climate Change, said: “The current crop of job applicants we speak to have a clear idea of the type of company they want to work for, and that’s one that represents their own values, especially in terms of the environment.”

Author: Daniel Porter

As a recent migrant from the book publishing world (having worked in the industry for nine years), I followed coverage of The Bookseller’s recent FutureBook 2015 conference with great interest.

Author: Michael Grass

Unless you’ve been living under a crash-landed Star Destroyer for the past 12 months, you may be aware there is a new Star Wars film coming out. But of course you know that. Ever since the teaser trailer debuted online over a year ago, it was obvious the film studios were not going to allow you to ignore the imminent release of Star Wars: The Force Awakens, the seventh chapter in the ridiculously lucrative saga.

Author: Paul Spiers

Last month, I attended the Dynamic Enterprise Summit and Round Tables in London hosted by London Loves Business. It was a pretty impressive line-up on the panel and speakers’ roster for the day including Pimlico Plumbers’ Charlie Mullins; Tim Weller, founder and CEO of Incisive Media and Simon Woodroffe, founder of Yo! Sushi and Yo! Hotels.

Author: AD Communications

You might have thought that, given its decadent credentials, luxury packaging would not have survived the global financial crisis. But the fact is that it did, and what’s more, it’s now back with a vengeance and forecast to grow by 4.4 percent to 2019, our appetite for luxury packaging is unrelenting.