01-04-2015
Direct Marketing: Amazon, you’re doing it right
Author: Michael Grass
So there I was, using my time productively on a Saturday morning (watching telly) when I heard the familiar noise of my mail being aggressively shoved through the letterbox. I eventually shuffled over to the door and browsed through a host of familiar materials: postcard, bank statements, missed delivery cards… until I came across a leaflet from Amazon Prime.