Tag: B2B

Flipping through last month’s issue of GQ, I came across an interesting piece on legendary PR man Alan Edwards. One of the industry’s leading figures in entertainment for over 40 years, he has represented everyone from The Rolling Stones and The Sex Pistols to David Beckham and Naomi Campbell. 

Author: Cerys Traylor

1)      Joffrey Lannister. Let’s start with the character we all love to hate. Despised throughout his kingdom, Joffrey’s biggest PR fail was beheading the father of his betrothed, Sansa Stark, and it only went downhill from there. Joffrey could have really done with a few in-depth interviews in relevant publications, such as PrinceWeek, or The Winterfell Daily.

Author: Shireen Shurmer 

Wide format print in the interior décor sector is becoming big business. Driven by constant advances in printhead technology, inks, substrates and materials, inkjet has begun to capture the imagination of all those serving the sector. Designers, architects and specifiers are all opening their minds to the huge possibilities that wide format print can offer this exciting market, pushing the creative boundaries to produce truly innovative applications in the process. 

Author: Patrick Anderson

Once the internet plaything of angst-ridden teens with a prehistoric grasp of web-design and basic HTML (including yours truly), many major companies and corporations now have a blog in some form or other. And who can blame them?

Author: Helen Tolino

FESPA 2015’s doors opened today, an exhibition that – in the language of FESPA marketing campaign – promises to help printers and print buyers discover their ‘universe(s) of print’. Looking at the sheer diversity of brands, technologies and applications on show in Cologne, I challenge anyone not to be excited, stimulated or motivated by them.  

Author: Elinor Bunce

Recently I received a somewhat unconventional type of personalised gift in the form of printed marshmallows. Upon opening the present, I could see my face, and others, spread across these tasty looking sweet treats. While I was slightly alarmed about biting the heads of my friends, or seeing them melt away into my hot chocolate, it got me thinking about just how far the personalised printed gifts industry has grown. 

Author: Patrick Anderson

True to its name, Meerkat – the live-streaming video app – seemed to pop up out of nowhere. But with social media apps coming and going like X Factor winners (“Hello Matt Cardle, Goodbye Matt Cardle!”), does Meerkat have the legs to go the distance?

Author: Michael Grass

So there I was, using my time productively on a Saturday morning (watching telly) when I heard the familiar noise of my mail being aggressively shoved through the letterbox. I eventually shuffled over to the door and browsed through a host of familiar materials: postcard, bank statements, missed delivery cards… until I came across a leaflet from Amazon Prime.

Author: Patrick Anderson

Inbound marketing is on the rise with 79% of UK companies implementing inbound marketing strategies in 2014, representing a year-over-year growth of 25%. But just what is inbound marketing? And how relevant is it to B2B marketing communications?

Author: Patrick Anderson

“Without big data, you are blind and deaf in the middle of a freeway,” proclaims Geoffrey Moore, an American management consultant and theorist. Big words. But what does ‘Big Data’ mean for B2B marketing?

Author: Michael Grass

This week marks the 20^th anniversary of Edward Bernays’ death, a man often referred to as “the father of public relations”. If you’ve never heard of him, don’t worry – Bernays himself would be the first to argue that a PR practitioner should be inconspicuous.  

Author: Lucy O’Dea

In the digital world, we’re constantly receiving advice from ‘the experts’ telling us to use social platforms and mobile media to communicate with our customers. Online platforms allow for super-fast, direct communication, and is a proven method of disseminating information quickly and efficiently.