Tag: FESPA

If you’re exhibiting at any major trade shows in 2024, this blog is for you! Find out what the important pre-show comms considerations are to attract decision-makers to your stand and maximise your sales opportunities.

Josie shares insights from FESPA Global Print Expo 2023 – exploring what we can expect from the speciality print, signage and visual communications sectors in the coming years.

As 2022 is coming to a close, we reflect on a year of “getting back to live” and how new people, ideas and opportunities injected our agency with energy and creativity.

The buzz of live events is finally back and it’s a great feeling to be in front of industry colleagues and prospects once again. Here, Shireen discusses the secret ingredient of live events that just can’t be matched by digital alternatives.

Find out how augmented reality (AR) offers brands the potential to revolutionise packaging and create an interactive and fun user experience.

Author: Dan Porter

When Andrew Wilkinson, 39, of south-west London, boarded a flight from Heathrow to Cape Town back in July, he probably didn’t expect that in a few short weeks his name would be appearing in all the British tabloids, American news outlets such as the New York Post and USA Today and other media from Turkey to South Africa and from Hong Kong to New Zealand.

Author: Alexa Mills

There’s no doubt that video is one of the most powerful ways to engage an audience. However, despite a general awareness of this in the B2B space, I often hear comments such as, ‘The products/services we sell aren’t exciting enough for video’ or ‘Our products are part of a wider technology so you couldn’t see them on camera’ or ‘There’s just nothing sexy about what we sell’.

Author: Jonathon Barnes

Someone has just cold called the office. They didn’t get to talk to who they wanted or know who that was and their various questions show a lack of research. The call failed. Is there another way to engage with business professionals?

Author: Ellie Martin

Improved memory and concentration, reduced stress and a developed vocabulary are all said to be benefits of reading regularly. When was the last time you read a book?

Author: Sam Morris-Warburton

It’s essential that both your PR & digital marketing team are on the same page. Their relationship is integral to the success of your business & here’s why.

Author: Dan Porter

Those of us who write for all, or some, of our living may have been watching the rapid advancement of AI (Artificial Intelligence) in publishing with some trepidation. Is it coming for my job next?

Author: Tom Platt

If there’s one thing that’s clear from the rise of the ‘digital age’, it’s that social media has become an enormous force in the marketing world (though you probably already knew that!). There is more pressure than ever on brands to find the next best thing to catch the eye – social media being key in this regard. So with this in mind, how can companies be sure they’re making the most of their communications strategy?