Tag: social media

With social media being used more than ever in daily life, Aimee delves deeper into the effects this has on the expectations of a B2B audience.

When it comes to B2B social media, standing out is one of the biggest challenges we all face. In this blog, Josie runs through her top four tips for running a successful B2B social media marketing campaign.

Transitioning from studying and tackling exams to full-time work at 18 years old would be a huge change for anyone. Here, Junior Communications Co-ordinator Aimee Parsons reflects on her first year at AD Communications and the progress she’s made.

In our latest blog, Tom looks at how Covid’s impact on marketing strategies in the last 2 years may well help to produce more rounded B2B campaigns in the year ahead.

In this blog, Imogen discusses the importance of communication channels in raising awareness for a cause and key learnings from her experience.

Glastonbury Festival is as popular as ever. But given its undoubted mass appeal, how can it maintain some of its free love, hippie, counterculture ethos?

LinkedIn has adopted a ‘human touch’ with its new reactions function, but humans are complex creatures.

If you’re anything like me, the World Cup provides plenty of reasons to celebrate: football on every day of the week, seeing the best players the world has to offer and the potential for England to bring home a trophy for the first time in decades (or not, as so often ends up being the case). But it’s not only we football fans who get excited about the World Cup; major producers of consumer goods also see the competition as a golden opportunity to grab the attention of potential customers of all ages.

So after weeks of speculation and chatter, Prince Harry and Meghan Markle are finally wed! In a break from traditional royal weddings going back several centuries, it’s encouraging to see the pair opting for a more modern-day celebration (apparatchiks around the British monarchy may not say the same however). While most people were focused on what Meghan was wearing (as a fellow bride-to-be, I will admit that was one of my main reasons for watching the wedding), it also got me thinking about how far we have come in connecting with ‘the Royals’ over the last decade, largely due to the increased adoption of digital communication.

For a grown man in his early thirties, I’ve had toys on my mind a lot recently. Sure, I have a three year old son who can’t get enough of the plastic things and yes, a beloved retail chain from my childhood recently did go into administration, but that’s not what’s causing my mind to wander towards Funko bobbleheads and Paw Patrol action figures. No, I am trying to wrap my head around what must be the most mind-boggling YouTube sensation in years: unboxing.

Different industries have their own terms, abbreviations and acronyms. These may well make perfect sense to those within those industries, but can confuse and baffle those without.

Author: Tom Platt

Those of you following the news recently may have seen the story about reality TV star Marnie Simpson reportedly breaking the advertisement rules on Snapchat. The 25-year-old social media influencer has fallen foul of the Advertising Standards Authority’s (ASA) rules against hidden advertising on social media.